arXiv Computation and Language By Xingyuan Bu, Chengru Song, Hao Zhou, Tao Zhou, Dong Li, Wei Li, Shilong Li, Hao Shi, Yongxin Guo, Donghao Zhou, Qiangpeng Yang, Shilei Wen

AgenticGen: Reward-Guided Agentic Video Generation for Advertising

Read the original on arXiv Computation and Language →

AgenticGen is a reward‑guided framework for generating advertising videos that splits the task into strategy selection and draft generation, allowing online business feedback to supervise each stage. It learns performance‑based rewards from accumulated online metrics and rubric‑based rewards aligned with human quality standards, then applies DPO and GRPO to refine policies. Offline tests confirm the reward models, and online A/B tests on TikTok show significant gains in CTR, CVR, and advertising value over a baseline.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at arXiv Computation and Language.

arXiv Computer Vision
Sep 22

VideoGen-Agent: Reinforcing Video Generation Agents

VideoGen-Agent is a multimodal agent that uses multitask agentic reinforcement learning to coordinate external tools for video generation. It learns to augment, generate, and verify videos through multi‑turn interactions, guided by prompts and intermediate observations. On the new VABench benchmark, the agent improves base text‑to‑video performance by 19.1 points, and further upgrades to generation tools raise the score to 86.1, with human raters favoring the upgraded configuration in 84.3% of comparisons.

By Binxu Li, Haoyi Duan, Yuhui Zhang, Yaohui Zhang, Zihao Lin, Kaituo Feng, Suozhi Huang, Xiangyi Li, Yu Li, Chunyuan Li, Shilong Liu, Mengdi Wang
arXiv AI
Aug 25

Aligning Human Sense: Calibrated Distributional Reward Learning for Video Generation

arXiv:2608.21425v1 Announce Type: cross Abstract: Video generation is central to AI-powered content creation. Aligning generated videos with human preferences is a key criterion for evaluating genera...

By Nai-Xin Zhai, Weihua Cheng, Dexu Yu, Yikai Gu, Hanwen Du, Junchen Fu, Chenxi Huang, Yingwei Song, Liyuan Lillian Ma, Yang Ran, Youhua Li, Yongxin Ni