arXiv:2607. 24779v1 Announce Type: new Abstract: Online advertising bidding systems typically deploy multiple offline-trained expert models (e.
By Ji Wu, Yunshan Peng, Wentao Bai, Yunke Bai, Wenzheng Shu, Jinan Pang, Yanxiang Zeng, Xialong Liu
arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.
By Linghui Meng, Chun Gan, Shengsheng Niu, Chengcheng Zhang, Chenchen Li, Chuan Yang, Yi Mao, Xin Zhu, Jie He, Zhangang Lin, Ching Law
arXiv:2509. 15927v5 Announce Type: replace-cross Abstract: Auto-bidding is a critical tool for advertisers to improve advertising performance.
By Zhiyu Mou, Yiqin Lv, Miao Xu, Qi Wang, Yixiu Mao, Jinghao Chen, Qichen Ye, Chao Li, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng
arXiv:2606. 14192v1 Announce Type: new Abstract: Auto-bidding is a core component of real-time advertising systems, where decisions must optimize long-term performance under budget and cost constraints, while online exploration is prohibitively risky.
By Miduo Cui, Haochen Wang, Shangqin Mao, Xun Yang, Qianlong Xie, Xingxing Wang, Xuri Ge, Ying Zhou, Zhiwei Xu
arXiv:2602. 08261v2 Announce Type: replace Abstract: Auto-bidding systems strive to maximize marketing value while maintaining high compliance with efficiency constraints, such as Target Cost-Per-Action (CPA).
By Binglin Wu, Yingyi Zhang, Xianneng Li, Ruyue Deng, Chuan Yue, Weiru Zhang, Xiaoyi Zeng
arXiv:2601. 02754v3 Announce Type: replace-cross Abstract: With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments.
By Mingming Zhang, Na Li, Zhuang Feiqing, Hongyang Zheng, Jiangbing Zhou, Wang Wuyin, Sheng-jie Sun, XiaoWei Chen, Junxiong Zhu, Lixin Zou, Chenliang Li