arXiv:2607. 06818v1 Announce Type: cross Abstract: For any E-commerce website it is a nontrivial problem to build enduring advertisements that attract shoppers.
Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at arXiv AI.
The paper introduces the Latent Advertiser Mixture Auction (LAMA), a token‑level advertising framework that integrates advertiser influence directly into the text generation process. Advertisers provide local continuation values that shape next‑token policies, and the platform decodes these through a latent mixture while updating an allocation posterior. LAMA is shown to satisfy Markov DSIC and IR, achieve near‑optimal KL‑regularized welfare, and, in proof‑of‑concept experiments on commercial‑search queries, improve platform welfare and revenue without compromising user‑facing response quality.
arXiv:2606.15911v2 Announce Type: replace Abstract: This paper focuses on automatically generating informative ad descriptions in sponsored search. Unlike ad titles which are usually optimized to att...
arXiv:2607. 08071v1 Announce Type: cross Abstract: Online ads are essential to all businesses and ad headlines are one of their core creative component.
AgenticGen is a reward‑guided framework for generating advertising videos that splits the task into strategy selection and draft generation, allowing online business feedback to supervise each stage. It learns performance‑based rewards from accumulated online metrics and rubric‑based rewards aligned with human quality standards, then applies DPO and GRPO to refine policies. Offline tests confirm the reward models, and online A/B tests on TikTok show significant gains in CTR, CVR, and advertising value over a baseline.
arXiv:2608. 13833v1 Announce Type: cross Abstract: Conversational advertising aims to deliver useful ads within multi-turn assistant interactions.
arXiv:2607. 03886v1 Announce Type: cross Abstract: Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries.