arXiv:2606. 26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis.
By Donghui Li, Bowen Yuan, Zili Yang, Qinxin Chen, Lijing Song
arXiv:2608. 04455v1 Announce Type: cross Abstract: One of the most challenging problems entertainment live-streaming services face in recommendation systems is that user behaviors are sparse and delayed, and interaction data exhibits bias for different user segments.
By Xiaoyi Gu, Julia Tavares, Eder Santana, Carlos Mendoza-Cardenas, Nikita Mishra, Saad Ali
arXiv:2606. 30664v1 Announce Type: cross Abstract: The coupon incentive is one of the most common tools marketers use to court users to engage with a business at various stages of the customer life cycle.
By Deddy Jobson
arXiv:2608. 04432v1 Announce Type: cross Abstract: On two-sided content platforms, symmetric two-sided isolation (assigning matched fractions of creators and viewers to isolated treatment and control submarkets) is widely used for creator-side and cold-start experiments because it removes cross-arm marketplace interference.
By Yuanyuan Shen, Yiren Yan, Wenjie Li, Chunhui Zhu
arXiv:2608. 03705v1 Announce Type: new Abstract: Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids.
By Jonaid Shianifar, Blaz Mramor, Fangda Zou, Matthieu C. Martin, Xingsheng Guo, Zhihua Zhu, Rong Zhou, Bichen Shi
arXiv:2608. 15662v1 Announce Type: new Abstract: On modern e-commerce stores, customers consume ordered slates of heterogeneous product media, such as images, videos, and 3D renders, before making purchase decisions.
By Prasenjit Dey, Frank McIntyre, Arnab Sinha