arXiv AI

A Systematic Investigation of Bias in Large Language Models for Advertising Relevance

arXiv Machine Learning
Sep 22

Fairness Beyond Anonymization? Demographic Leakage in German LLM-Generated Resumes

The study audits demographic leakage in German-language resumes generated by large language models. Using ChatGPT, Gemini, and Qwen 3 variants, the authors generate resumes from anonymized profiles, varying only gender- and ethnicity-associated names while keeping qualifications constant. Even after anonymization and gender-neutralization, classifiers can reliably distinguish male- from female-generated resumes, driven by subtle differences in gender-neutral terminology rather than overtly gendered wording; ethnicity-related leakage remains weak.

By Charlotte Leininger, Helena Veit, Matthias A{\ss}enmacher, Andreas Bender
arXiv AI
Aug 26

Ad Insertion in LLM-Generated Responses

arXiv:2601.19435v2 Announce Type: replace-cross Abstract: Sustainable monetization of large language models (LLMs) remains a critical open challenge. Traditional search advertising, which relies on s...

By Shengwei Xu, Zhaohua Chen, Xiaotie Deng, Zhiyi Huang, Grant Schoenebeck
arXiv AI
Sep 28

Attribution Bias in Large Language Models

The paper introduces AttriBench, a benchmark dataset that balances author fame and demographics to study quote attribution in large language models (LLMs). Using AttriBench, the authors evaluate 11 popular LLMs and find that accurate attribution remains difficult, with significant disparities across race, gender, and intersectional groups. They also identify a new failure mode—suppression—where models omit attribution entirely, which is unevenly distributed across demographics and not reflected by standard accuracy metrics.

By Eliza Berman, Bella Chang, Daniel B. Neill, Emily Black
arXiv Machine Learning
Aug 10

Let's Unlearn Stereotypes Before Decision-Making: Assessing the Impact of Intrinsic Bias Mitigation on Downstream Fairness in LLMs

arXiv:2509. 16462v2 Announce Type: replace-cross Abstract: Large Language Models (LLMs) are increasingly used in high-stakes decision-making systems, where biased predictions can reinforce social and economic disparities.

By Mina Arzaghi, Alireza Dehghanpour Farashah, Florian Carichon, Jean-Fran\c{c}ois Plante, Golnoosh Farnadi
arXiv Computation and Language
Sep 1

Different Demographic Cues Yield Inconsistent Conclusions About LLM Personalization and Bias

The paper examines how large language models (LLMs) respond to different demographic cues—such as names—when users seek advice, focusing on race and gender in a U.S. context. It finds that using different cues for the same group leads to only partially overlapping changes in model responses, producing inconsistent conclusions about personalization and unstable bias metrics. The authors argue that LLMs react to linguistic signals tied to cues rather than to stable demographic categories, and they call for evaluations that use multiple cues and consider underlying mechanisms.

By Manuel Tonneau, Neil K. R. Sehgal, Niyati Malhotra, Sharif Kazemi, Victor Orozco-Olvera, Ana Mar\'ia Mu\~noz Boudet, Lakshmi Subramanian, Samuel P. Fraiberger, Sharath Chandra Guntuku, Valentin Hofmann
arXiv AI
Aug 24

Who Do Language Models Think Is Competent? A Mechanistic Analysis of Occupational Bias

The paper investigates whether language models still encode occupational biases even when they appear unbiased in behavioral tests. Using a causal framework, the authors separate bias into internal representations of user competence and observable outputs, deriving steering vectors that show these representations influence model behavior in question‑answering and hiring tasks. Across several open‑weight models, demographic factors such as gender, race, and socioeconomic status affect the models’ internal competence representations, revealing hidden bias that behavioral metrics alone may miss.

By Keren Fuentes, Aaron Mueller
arXiv Computation and Language
Sep 17

Which Demographics do LLMs Default to During Annotation?

The paper investigates which demographic attributes large language models (LLMs) default to when annotating text without explicit demographic cues. By comparing non‑demographic, placebo‑conditioned, and demographic‑conditioned prompts on politeness and offensiveness tasks in the POPQUORN dataset, the authors find that LLMs exhibit notable gender, race, and age influences in their annotations. This contrasts with earlier studies that reported no such effects, highlighting the importance of considering demographic bias in LLM‑based annotation workflows.

By Johannes Sch\"afer, Aidan Combs, Christopher Bagdon, Jiahui Li, Nadine Probol, Lynn Greschner, Sean Papay, Yarik Menchaca Resendiz, Aswathy Velutharambath, Amelie W\"uhrl, Sabine Weber, Roman Klinger