arXiv:2607. 27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them.
arXiv:2607. 24779v1 Announce Type: new Abstract: Online advertising bidding systems typically deploy multiple offline-trained expert models (e.
arXiv:2608. 13833v1 Announce Type: cross Abstract: Conversational advertising aims to deliver useful ads within multi-turn assistant interactions.
arXiv:2607. 14418v1 Announce Type: new Abstract: Ad-load design is a central supply-side decision in sponsored search: more sponsored slots can raise revenue, but may crowd out organic results and degrade user outcomes.
The study investigates how Large Language Models (LLMs) acting as surrogate consumers are influenced by marketing pricing cues such as just‑below pricing and promotional framing. Using a tool called "Tool‑Lab" to trace information acquisition, the researchers found that when no cost is imposed, pricing cues rarely mislead LLMs, but when acquisition costs are introduced under a vague goal prompt, LLMs tend to omit important diagnostic attributes and make suboptimal choices similar to human heuristics. The findings suggest that marketing heuristics in AI‑driven shopping are shaped more by storefront information architecture than by inherent LLM limitations.
AgenticGen is a reward‑guided framework for generating advertising videos that splits the task into strategy selection and draft generation, allowing online business feedback to supervise each stage. It learns performance‑based rewards from accumulated online metrics and rubric‑based rewards aligned with human quality standards, then applies DPO and GRPO to refine policies. Offline tests confirm the reward models, and online A/B tests on TikTok show significant gains in CTR, CVR, and advertising value over a baseline.
The paper examines how a monopolistic LLM platform can balance advertising revenue, subscription pricing, and service quality. It finds that mixed ad-supported and ad-free plans can fund higher-quality service for some users while allowing higher prices for unchanged ad-free plans, and that an intermediate advertising cap can maximize consumer surplus. Additionally, reducing compute costs can improve quality and lower ad intensity, potentially increasing overall advertising revenue.
User experience is a first-class objective in industrial e-commerce recommender systems (RS). Post-ranking strategies, which govern diversity, similarity, and exposure over a ranked list, are widely deployed in industrial RS for their simplicity and low serving cost.
The paper introduces the Latent Advertiser Mixture Auction (LAMA), a token‑level advertising framework that integrates advertiser influence directly into the text generation process. Advertisers provide local continuation values that shape next‑token policies, and the platform decodes these through a latent mixture while updating an allocation posterior. LAMA is shown to satisfy Markov DSIC and IR, achieve near‑optimal KL‑regularized welfare, and, in proof‑of‑concept experiments on commercial‑search queries, improve platform welfare and revenue without compromising user‑facing response quality.
arXiv:2609.08248v1 Announce Type: new Abstract: Modern industrial ads ranking stacks are increasingly bottlenecked not by model capacity or training compute, but by the throughput of human ML iterati...
arXiv:2607. 17719v2 Announce Type: replace Abstract: User experience is a first-class objective in industrial e-commerce recommender systems (RS).
arXiv:2607. 17281v1 Announce Type: cross Abstract: Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals.