arXiv Computation and Language

MemeBridge: A Dataset for Benchmarking and Mitigating the Bidirectional Cultural Gap in Meme Interpretation

arXiv AI
Sep 21

MemeLens: Multilingual Multitask VLMs for Memes

MemeLens is a unified multilingual, multitask Vision‑Language Model designed to improve meme understanding across a wide range of tasks such as hate, misogyny, propaganda, sentiment, and humour. The authors consolidated 38 public meme datasets, mapping their labels into a shared taxonomy of 20 tasks covering harm, targets, figurative intent, and affect, and conducted extensive experiments to show that multimodal training and a unified approach outperform fine‑tuning on individual datasets. All experimental resources, the model, and the datasets are released publicly for community use.

By Ali Ezzat Shahroor, Mohamed Bayan Kmainasi, Abul Hasnat, Dimitar Dimitrov, Giovanni Da San Martino, Preslav Nakov, Firoj Alam
arXiv Computation and Language
Sep 3

MemeCULT-1K: Benchmarking South Asian Cultural Context and Humor Understanding of Multimodal Models

MemeCULT-1K is a multilingual benchmark of 1,000 South Asian memes in Bengali, English, and Hindi, each paired with a cultural context note and three human-written explanations, plus an additional set of 54 Bengali regional dialect memes. The study evaluates thirteen vision‑language models under meme‑only and context‑aware settings, showing that providing minimal cultural context consistently improves performance across all models and languages. Error analysis indicates closed‑source models struggle with entity and reference misidentification, while open‑source models are limited by broader cultural knowledge gaps, especially in linguistic and phonological aspects.

By Tawsif Tashwar Dipto, Mehedi Ahamed, Radib Bin Kabir, Mueeze Al Mushabbir, Mohammed Saidul Islam, Mir Rayat Imtiaz Hossain, Md Tahmid Rahman Laskar, Sabbir Ahmed
arXiv Computation and Language
3d ago

LLMs Infer Cultural Context but Fail to Apply It When Responding

The paper introduces CAPRI, a dataset of conversations designed to test whether large language models (LLMs) can adapt their responses to users’ cultural backgrounds. Experiments show that while LLMs can infer a user’s cultural context and recall relevant conventions, they frequently fail to apply this knowledge when generating answers unless explicitly prompted to do so. The study also finds that LLMs’ cultural adaptations improve as more cues are provided, yet their default priors are not culture‑neutral and sometimes reflect the model’s country of origin.

By Yisong Miao, Jian Zhu, Vered Shwartz
arXiv AI
Aug 18

CulTrace: Tracing Internal Cultural Reasoning in Large Language Models

arXiv:2508. 08879v3 Announce Type: replace-cross Abstract: The growing deployment of large language models (LLMs) across diverse cultural contexts necessitates a deeper understanding of models' hidden representations of different cultures.

By Haeun Yu, Arnav Arora Seogyeong Jeong, Nadav Borenstein, Siddhesh Pawar, Jisu Shin, Jiho Jin, Junho Myung, Alice Oh, Isabelle Augenstein
arXiv Computation and Language
Aug 31

CultureConverse: A Multilingual Multi-turn Simulation Harness for Culturally Grounded Assistance in East and Southeast Asia

arXiv:2608.28405v1 Announce Type: new Abstract: Current cultural evaluations for large language models (LLMs) often reduce culture to single-turn factual recall via MCQs, failing to capture a common...

By Bryan Chen Zhengyu Tan, Weihua Zheng, Thong T. Doan, Bich Ngoc Doan, Jia Wang Peh, Xiaoyuan Yi, Jing Yao, Xing Xie, Nancy F. Chen, Zhengyuan Liu, JinYeong Bak, Wafi Shamdi, Soo Kai Chie, Liew Yu Siong, Aina Azyyati Binti Mohamad Rezal, Lew Yan Yan Vanessa, Huadan Wu, Dylan Raharja, Nadya Yuki Wangsajaya, Akane Fukushige, Kazushi Kato, Koji Inoue, Tatsuya Kawahara, Jaehyung Seo, Dongjun Kim, Seungyoon Lee, Zi Haur Pang, Rui Yang Tan, Charibeth Ko Cheng, Maria Regina Justina Estuar, Jann Railey Montalan, Pham Minh Duc, Roy Ka-Wei Lee
arXiv AI
Oct 5

CuBEs: Culturally-Situated Behavioral Evaluations and the Limitations of Culture-Blind LLM Judges

CuBEs introduces culturally‑situated behavioral evaluations for large language models, adding cultural context to test scenarios and assessments. The authors built a human‑labeled dataset covering 12 cultures, revealing significant cross‑cultural differences that one‑size‑fits‑all judgments miss. Evaluating 13 LLMs shows that culturally situated tests uncover varied behaviors, such as Western political bias versus non‑Western religious or colonial biases, which standard evaluations overlook.

By Hoda Ayad, Tanu Mitra, Abhishek Mukherji
arXiv AI
Aug 28

TransMeme: A Multi-Agent Framework for Cross-Cultural Meme Transcreation

TransMeme introduces a multi‑agent framework for cross‑cultural meme transcreation, addressing the unique challenges of preserving intent, adapting cultural meaning, and maintaining multimodal consistency. The system coordinates specialized agents for cultural adaptation, text rewriting, revision, and visual adjustment, and is evaluated on Chinese‑English meme pairs. Human and LLM‑based evaluations show that TransMeme outperforms baselines, achieving a 33.1% average improvement in human scores and a 60% Top‑1 ranking rate in LLM judgments.

By Jingyi Zheng, Yule Liu, Zifan Peng, Tianyi Hu, Yuemeng Zhao, Xinhu Zheng, Xinlei He
arXiv AI
Aug 25

Beyond Surface Cues: Disentangling Sociocultural Signals in Multilingual LLMs

The study examines how multilingual large language models (LLMs) produce outputs that differ across sociocultural contexts, highlighting that identity labels and source-language cues can mislead assessments of cultural grounding. Using a human‑validated, multi‑agent audit on 89,253 outputs from 12 LLMs in English, French, and Chinese across 18 occupations and three task conditions, the authors find that bias representation varies systematically by language and task. Removing direct identity cues reduces identity‑label prediction in English and Chinese but not in French, and the source language’s cultural context consistently receives the highest relevance score, though this signal weakens after translation or name masking. "whyItMatters":"The findings show that surface cues can obscure true cross‑cultural patterns, underscoring the need for careful audit designs to avoid misleading conclusions about bias in multilingual LLMs."

By Yuanjun Feng, Tanzhou Liu, Stefan Feuerriegel, Yash Raj Shrestha