arXiv AI

TransMeme: A Multi-Agent Framework for Cross-Cultural Meme Transcreation

TransMeme introduces a multi‑agent framework for cross‑cultural meme transcreation, addressing the unique challenges of preserving intent, adapting cultural meaning, and maintaining multimodal consistency. The system coordinates specialized agents for cultural adaptation, text rewriting, revision, and visual adjustment, and is evaluated on Chinese‑English meme pairs. Human and LLM‑based evaluations show that TransMeme outperforms baselines, achieving a 33.1% average improvement in human scores and a 60% Top‑1 ranking rate in LLM judgments.

arXiv Computation and Language
1d ago

MemeCULT-1K: Benchmarking South Asian Cultural Context and Humor Understanding of Multimodal Models

arXiv:2609.01772v1 Announce Type: new Abstract: Meme understanding goes beyond recognizing visual content or literal text; it requires implicit cultural knowledge and pragmatic inference that most vi...

By Tawsif Tashwar Dipto, Mehedi Ahamed, Radib Bin Kabir, Mueeze Al Mushabbir, Mohammed Saidul Islam, Mir Rayat Imtiaz Hossain, Md Tahmid Rahman Laskar, Sabbir Ahmed
arXiv Computer Vision
Aug 28

Order Matters: A Chinese Multi-Panel Meme Benchmark for Vision-Language Reasoning

The paper introduces CMPM, a Chinese Multi-Panel Meme benchmark comprising 1,214 annotated samples that capture five structural types, ordering dependencies, panel-order constraints, and optional comment context. It defines a two-layer evaluation: Task 1 tests structure typing and order-sensitive panel sequencing, while Task 2 assesses Chinese meme explanation generation using human ratings across visual, panel, humor, context, and faithfulness dimensions. Benchmarking five large vision‑language models shows that accuracy on canonical displays does not guarantee order understanding, as performance drops sharply under shuffled conditions, and that Gemini 3.1 Pro and GPT‑5.5 outperform open models in Task 2, with comment context providing only modest gains.

By Haihan Li, Haihao Li, Zhenfei Xu, Jize Qian