arXiv AI August 28, 2026 By Jingyi Zheng, Yule Liu, Zifan Peng, Tianyi Hu, Yuemeng Zhao, Xinhu Zheng, Xinlei He

TransMeme: A Multi-Agent Framework for Cross-Cultural Meme Transcreation

TransMeme introduces a multi‑agent framework for cross‑cultural meme transcreation, addressing the unique challenges of preserving intent, adapting cultural meaning, and maintaining multimodal consistency. The system coordinates specialized agents for cultural adaptation, text rewriting, revision, and visual adjustment, and is evaluated on Chinese‑English meme pairs. Human and LLM‑based evaluations show that TransMeme outperforms baselines, achieving a 33.1% average improvement in human scores and a 60% Top‑1 ranking rate in LLM judgments.

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