arXiv Computation and Language By Tawsif Tashwar Dipto, Mehedi Ahamed, Radib Bin Kabir, Mueeze Al Mushabbir, Mohammed Saidul Islam, Mir Rayat Imtiaz Hossain, Md Tahmid Rahman Laskar, Sabbir Ahmed

MemeCULT-1K: Benchmarking South Asian Cultural Context and Humor Understanding of Multimodal Models

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MemeCULT-1K is a multilingual benchmark of 1,000 South Asian memes in Bengali, English, and Hindi, each paired with a cultural context note and three human-written explanations, plus an additional set of 54 Bengali regional dialect memes. The study evaluates thirteen vision‑language models under meme‑only and context‑aware settings, showing that providing minimal cultural context consistently improves performance across all models and languages. Error analysis indicates closed‑source models struggle with entity and reference misidentification, while open‑source models are limited by broader cultural knowledge gaps, especially in linguistic and phonological aspects.

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