arXiv:2607. 17017v1 Announce Type: cross Abstract: As scalability becomes increasingly important in recommendation modeling, recent architectures have advanced the modeling of two broad sources of ranking signals along separate paths: non-sequence features, including user, item, context, and cross features; and sequence features from user behavior histories.
By Renqin Cai, Dawei Sun, Yuanjun Yao, Zhiyong Wang, Velvin Fu, Maggie Zhuang, Yu Shi, Zhongnan Fang, Xuan Cao, Jing Qian, Rui Li
arXiv:2607. 24804v2 Announce Type: replace-cross Abstract: Recommendation systems have undergone significant transformations in the past years.
By David Bauer, Cancan Zhang, Wenshun Liu, Xiaoyi Zhang, Weijia Liu, Wanli Ma, Yue Weng, Wei Li, Rui Li, Jing Qian, Huayu Li, Xiaoyi Liu, Linhong Zhu, Jerry Fu
The paper introduces CRAFT, a Contextual Residual Adaptive Feature Transport block that treats unified recommendation models as a discrete context‑conditioned representation evolution process. By summarizing non‑sequential features into a reliability‑aware contextual field, CRAFT generates residual displacement and memory‑preserving signals to control intent and sequence representations. Experiments on the TAAC2026 competition show CRAFT achieving a test AUC of 0.838090, surpassing the previous best, and further improvements with deeper or wider models.
By Zichen Luo, Jiachen Guo, Keming Gu, Jie Zhang
arXiv:2607. 22700v1 Announce Type: new Abstract: Post-click conversion rate (PCVR) prediction is central to industrial recommendation, but remains challenged by the structural mismatch between sparse, unordered multi-field features and long, domain-specific behavior histories.
By Wenan Wang, Qin Zhao, Zhixiang Lu
SequenceO1 is an end‑to‑end framework that enables ultra‑long (up to 100K interactions) sequence modeling for recommendation systems. It compresses raw user histories into a fixed‑size sketch using Sketch Attention and then models short‑term and long‑term interests with Target‑to‑History Cross Attention. The system incorporates low‑rank caching, batching, pipeline lift, and a FlashSA kernel to keep training and inference efficient, achieving consistent offline and online performance gains when deployed at full traffic on Douyin.
By Lin Guan, Jia-Qi Yang, Zhishan Zhao, Jiaqi Huang, Hangyu Wang, Longbin Li, Beichuan Zhang, Haonan Jiang, Jinan Ni, Xiangyu Fan, Xiaowen Li, Ziyao Ren, Yuhang Qi, Xiaolong Zhu, Xuanyuan Luo, Qiwei Chen, Yi Cheng, Lele Yu
arXiv:2607. 12281v1 Announce Type: cross Abstract: Transformer-style architectures are increasingly adopted for industrial recommendation systems, yet they inherit a design premise misaligned with the task: generative models rely on per-token autoregressive prediction, which justifies maintaining large intermediate tensors that scale with sequence length.
By Siqi Wang, Xianjie Chen, Shaofeng Deng, Albert Chen, Romil Shah, Jiawei Huang, Zhaoqin Wang, Zhang Zhang, Yiqun Liu, Meilei Jiang, Anish Dubey, Moyan Mei, Tongxin Wang, Nathan Berrebbi, Misael Manjarres, Armand Sauzay, Shardul Kothapalli, Aryaman Vinchhi, Kevin Johnstone, Juheon Lee, Gufan Yin, Ziheng Huang, Justin Lin, Mert Terzihan, Yilin Qi, Cynthia Yang, Colin Peppler, Qi Ding, Ruohan Sun, Ge Song, Litao Deng, Parichay Kapoor, Matt Ma, Huihui Cheng, Jiyuan Zhang, Yanli Zhao, Yiping Han, Fangqiu Han, Ning Yao, Arun Singh, Jordan Edwards, Zhengyu Su, Abhishek Kumar, Guangdeng Liao, Ankit Asthana
arXiv:2606. 25147v1 Announce Type: cross Abstract: User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors.
By Qingyun Liu, Bo Yan, Yang Liu, Yuji Roh, Ekansh Sharma, Likang Yin, Emma Olowo, Min-hsuan Tsai, Yuxuan Li, Diego Uribe, Saksham Aggarwal, Siqi Wu, Yuan Hao, Vikas Kedigehalli, Lukasz Heldt, Lichan Hong, Li Wei, Xinyang Yi
Transformer-style architectures are increasingly adopted for industrial recommendation systems, yet they inherit a design premise misaligned with the task: generative models rely on per-token autoregressive prediction, which justifies maintaining large intermediate tensors that scale with sequence length. In contrast, recommendation systems produce a single set of relevance scores for each pair without token-level supervision.
arXiv:2608. 14011v1 Announce Type: cross Abstract: Generative recommendation autoregressively generates the semantic IDs of the target item, unifying preference modeling and index retrieval within the shared token space.
By Haokai Ma, Aoqi Hu, Yueao Xing, Ruobing Xie, Yonghui Yang, Teng Tu, Lei Meng, Tat-Seng Chua
The paper introduces ReST, a recommendation‑native Transformer scaling framework designed to handle noisy, irregular, and sparsely supervised user behavior sequences in production ranking. ReST employs a dual‑gated attention encoder with rotary positional and temporal embeddings, and a lightweight cross decoder that decouples heavy encoding from fast decoding, enabling efficient compute‑once, decode‑many‑times ranking. Experiments on industrial and public benchmarks show that ReST outperforms traditional Transformer blocks, achieving higher accuracy and consistent scaling across sequence length, depth, and width, and a one‑week online A/B test on a production advertising platform yielded a 1.31% AUC lift and an 11.93% increase in a core revenue metric within a 50 ms P99 latency budget.
By Jie Chen, Xiangqian Yu, Yanchao Lian, Tan Lu, Run Yang, Zhengchun Shang, Xing Wang, Cheng Chen, Ke Hu, Qiang Li, Tianjiu Yin, Xiaobing Liu
arXiv:2606. 10243v1 Announce Type: new Abstract: Offsite conversion rate (OCVR) prediction is an important ranking problem in computational recommendation systems.
By Reazul Hasan Russel, Mingwei Tang, Rostam Shirani, Xinlong Liu, Navid Madani, Leo Ding, Yawen He, Xiangyu Wang, Mustafa Acar, Ashish Katiyar, Yuhai Li, Alan Yang, Metarya Ruparel, Derek Qiang Xu, Rupert Wu, Rui Yang, Liang Tao, Xinyi Zhao, Larry Zhang, Sri Reddy, Rob Malkin
arXiv:2602. 11410v2 Announce Type: replace Abstract: Click-through rate (CTR) prediction is fundamental to online advertising systems.
By David Pardoe, Neil Daftary, Miro Furtado, Aditya Aiyer, Yu Wang, Liuqing Li, Tao Song, Lars Hertel, Young Jin Yun, Senthil Radhakrishnan, Zhiwei Wang, Tommy Li, Khai Tran, Ananth Nagarajan, Ali Naqvi, Yue Zhang, Renpeng Fang, Avi Romascanu, Arjun Kulothungun, Deepak Kumar, Praneeth Boda, Fedor Borisyuk, Ruoyan Wang