arXiv AI By Wenan Wang, Qin Zhao, Zhixiang Lu

RoleMix: Unifying Sequential and Non-Sequential Features via Semantic Tokenization for Post-Click Conversion Rate Prediction

Read the original on arXiv AI →

arXiv:2607. 22700v1 Announce Type: new Abstract: Post-click conversion rate (PCVR) prediction is central to industrial recommendation, but remains challenged by the structural mismatch between sparse, unordered multi-field features and long, domain-specific behavior histories.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at arXiv AI.

arXiv Machine Learning
Jun 25

TokenMinds: Pretrained User Tokens and Embeddings for User Understanding in Large Recommender Systems

arXiv:2606. 25147v1 Announce Type: cross Abstract: User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors.

By Qingyun Liu, Bo Yan, Yang Liu, Yuji Roh, Ekansh Sharma, Likang Yin, Emma Olowo, Min-hsuan Tsai, Yuxuan Li, Diego Uribe, Saksham Aggarwal, Siqi Wu, Yuan Hao, Vikas Kedigehalli, Lukasz Heldt, Lichan Hong, Li Wei, Xinyang Yi
arXiv AI
Sep 3

From Feature Interaction to Feature Transport - A Unified Block for Scalable Recommendation Models

The paper introduces CRAFT, a Contextual Residual Adaptive Feature Transport block that treats unified recommendation models as a discrete context‑conditioned representation evolution process. By summarizing non‑sequential features into a reliability‑aware contextual field, CRAFT generates residual displacement and memory‑preserving signals to control intent and sequence representations. Experiments on the TAAC2026 competition show CRAFT achieving a test AUC of 0.838090, surpassing the previous best, and further improvements with deeper or wider models.

By Zichen Luo, Jiachen Guo, Keming Gu, Jie Zhang
arXiv AI
Sep 21

Dual-Interest Sequential Product Recommendation With Multi-Granular SSM

The paper introduces DSRec, a dual‑interest sequential recommendation model that separates item representations into long‑term and short‑term semantic contexts. Long‑term embeddings capture stable preferences through historical aggregation, while short‑term embeddings focus on local session intent modulated by inter‑click time intervals. Each branch is processed by a distinct State Space Model— a full‑sequence Mamba for long‑term modeling and a time‑modulated SSM for short‑term dynamics— and a residual cross‑fusion mechanism aligns the two granularities while preserving their independence. Experiments on public benchmarks show that DSRec outperforms state‑of‑the‑art methods.

By Shuiying Liao, P. Y. Mok
arXiv AI
Sep 16

QueryFormer: Winning Solution for KDD Cup 2026 Tencent UniRec Challenge

QueryFormer is a unified architecture designed for post‑click conversion rate prediction, addressing both feature interactions and sequential user behaviors. It introduces a stackable field–sequence block that generates query tokens via cross‑attention and packs sequence queries into shared‑parameter attention, improving efficiency and accuracy. The model won first place in the KDD Cup 2026 Tencent UniRec Challenge Industrial Track with an AUC of 0.83254, and scaling studies show that increasing view width slightly boosts validation AUC while maintaining low latency.

By Yuanzhe Zhou, Zhaoyang Zeng