The paper introduces ReST, a recommendation‑native Transformer scaling framework designed to handle noisy, irregular, and sparsely supervised user behavior sequences in production ranking. ReST employs a dual‑gated attention encoder with rotary positional and temporal embeddings, and a lightweight cross decoder that decouples heavy encoding from fast decoding, enabling efficient compute‑once, decode‑many‑times ranking. Experiments on industrial and public benchmarks show that ReST outperforms traditional Transformer blocks, achieving higher accuracy and consistent scaling across sequence length, depth, and width, and a one‑week online A/B test on a production advertising platform yielded a 1.31% AUC lift and an 11.93% increase in a core revenue metric within a 50 ms P99 latency budget.
arXiv:2607. 24845v1 Announce Type: cross Abstract: Large language models (LLMs) have been applied to sequential recommendation by formulating it as a natural language task.
arXiv:2603.02561v2 Announce Type: replace-cross Abstract: Attention mechanism remains the defining operator in Transformers since it provides expressive global credit assignment, yet its quadratic co...
arXiv:2602. 11410v2 Announce Type: replace Abstract: Click-through rate (CTR) prediction is fundamental to online advertising systems.
SequenceO1 is an end‑to‑end framework that enables ultra‑long (up to 100K interactions) sequence modeling for recommendation systems. It compresses raw user histories into a fixed‑size sketch using Sketch Attention and then models short‑term and long‑term interests with Target‑to‑History Cross Attention. The system incorporates low‑rank caching, batching, pipeline lift, and a FlashSA kernel to keep training and inference efficient, achieving consistent offline and online performance gains when deployed at full traffic on Douyin.
arXiv:2606. 10243v1 Announce Type: new Abstract: Offsite conversion rate (OCVR) prediction is an important ranking problem in computational recommendation systems.
arXiv:2607. 24025v1 Announce Type: cross Abstract: Transformer architectures have achieved remarkable success across diverse domains; however, directly applying their standard self-attention mechanism to recommendation often yields suboptimal performance, sometimes even trailing behind well-designed simple recommendation models.
arXiv:2511. 21095v2 Announce Type: replace Abstract: Early Stage Ranking (ESR) in large-scale recommendation systems is dominated by ''user--item decoupling'' Two Tower architectures, which scale efficiently but cannot capture fine-grained, target-aware user--item interactions directly.
arXiv:2608. 16797v1 Announce Type: cross Abstract: Industrial recommenders rely on two model families that have evolved largely independently: feature-interaction models over multi-field user/item features, and sequential models over user-behavior histories.
T‑RoPE introduces a time‑aware Rotary Position Embedding for sequential recommendation, replacing index‑only rotations with timestamp‑based angles, learnable temporal coefficients, multiscale frequency banks, shifted query alignment, and non‑stationary key rotation. The authors prove that standard RoPE is time‑translation invariant and cannot capture seasonal contexts, while T‑RoPE breaks this invariance while preserving the RoPE interface. Across five public benchmarks and an industrial‑scale e‑commerce dataset, T‑RoPE outperforms baselines by up to 130 % in HR@10 and delivers significant online lift in conversion and order count.
arXiv:2607. 24804v2 Announce Type: replace-cross Abstract: Recommendation systems have undergone significant transformations in the past years.
arXiv:2606. 00422v1 Announce Type: cross Abstract: Modern recommendation systems predominantly train retrieval and ranking as separate models despite both increasingly relying on large transformers encoding the same user behavior data, duplicating parameters, compute, and serving cost.
arXiv:2607. 04270v1 Announce Type: cross Abstract: Large language models (LLMs) have recently emerged as powerful backbones for recommender systems by reformulating recommendation as a token-level generation task.