From Language to Behavior: Scaling Sequence Transformers for Industrial Recommendation Ranking with Rec-Native Designs

The paper introduces ReST, a recommendation‑native Transformer scaling framework designed to handle noisy, irregular, and sparsely supervised user behavior sequences in production ranking. ReST employs a dual‑gated attention encoder with rotary positional and temporal embeddings, and a lightweight cross decoder that decouples heavy encoding from fast decoding, enabling efficient compute‑once, decode‑many‑times ranking. Experiments on industrial and public benchmarks show that ReST outperforms traditional Transformer blocks, achieving higher accuracy and consistent scaling across sequence length, depth, and width, and a one‑week online A/B test on a production advertising platform yielded a 1.31% AUC lift and an 11.93% increase in a core revenue metric within a 50 ms P99 latency budget.

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