arXiv:2607. 22700v1 Announce Type: new Abstract: Post-click conversion rate (PCVR) prediction is central to industrial recommendation, but remains challenged by the structural mismatch between sparse, unordered multi-field features and long, domain-specific behavior histories.
arXiv:2608. 16797v1 Announce Type: cross Abstract: Industrial recommenders rely on two model families that have evolved largely independently: feature-interaction models over multi-field user/item features, and sequential models over user-behavior histories.
arXiv:2606. 25147v1 Announce Type: cross Abstract: User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors.
The paper introduces CRAFT, a Contextual Residual Adaptive Feature Transport block that treats unified recommendation models as a discrete context‑conditioned representation evolution process. By summarizing non‑sequential features into a reliability‑aware contextual field, CRAFT generates residual displacement and memory‑preserving signals to control intent and sequence representations. Experiments on the TAAC2026 competition show CRAFT achieving a test AUC of 0.838090, surpassing the previous best, and further improvements with deeper or wider models.
arXiv:2607. 15590v1 Announce Type: cross Abstract: This paper presents our solution to the KDD Cup 2026 Tencent UNIREC Challenge.
The paper introduces DSRec, a dual‑interest sequential recommendation model that separates item representations into long‑term and short‑term semantic contexts. Long‑term embeddings capture stable preferences through historical aggregation, while short‑term embeddings focus on local session intent modulated by inter‑click time intervals. Each branch is processed by a distinct State Space Model— a full‑sequence Mamba for long‑term modeling and a time‑modulated SSM for short‑term dynamics— and a residual cross‑fusion mechanism aligns the two granularities while preserving their independence. Experiments on public benchmarks show that DSRec outperforms state‑of‑the‑art methods.
QueryFormer is a unified architecture designed for post‑click conversion rate prediction, addressing both feature interactions and sequential user behaviors. It introduces a stackable field–sequence block that generates query tokens via cross‑attention and packs sequence queries into shared‑parameter attention, improving efficiency and accuracy. The model won first place in the KDD Cup 2026 Tencent UniRec Challenge Industrial Track with an AUC of 0.83254, and scaling studies show that increasing view width slightly boosts validation AUC while maintaining low latency.
arXiv:2607. 17017v1 Announce Type: cross Abstract: As scalability becomes increasingly important in recommendation modeling, recent architectures have advanced the modeling of two broad sources of ranking signals along separate paths: non-sequence features, including user, item, context, and cross features; and sequence features from user behavior histories.
arXiv:2608. 07816v1 Announce Type: cross Abstract: Recent advances in generative recommendation (GR) leverage large language models (LLMs) as recommender backbones, enabling LLMs to directly generate recommendations conditioned on item-interaction histories.
arXiv:2607. 24804v2 Announce Type: replace-cross Abstract: Recommendation systems have undergone significant transformations in the past years.
arXiv:2608. 15429v1 Announce Type: new Abstract: Prior embedding models for sequential recommendation typically operate within a homogeneous action space, limiting their ability to capture cross-surface behavioral signals spanning distinct behavioral domains.
arXiv:2606. 09861v1 Announce Type: cross Abstract: While Next-Token Prediction (NTP) has unified LLM pretraining, its adaptation to unbounded, continuous time series (TS) remains open.
arXiv:2602. 11410v2 Announce Type: replace Abstract: Click-through rate (CTR) prediction is fundamental to online advertising systems.