arXiv AI

RoleMix: Unifying Sequential and Non-Sequential Features via Semantic Tokenization for Post-Click Conversion Rate Prediction

arXiv:2607. 22700v1 Announce Type: new Abstract: Post-click conversion rate (PCVR) prediction is central to industrial recommendation, but remains challenged by the structural mismatch between sparse, unordered multi-field features and long, domain-specific behavior histories.

arXiv Machine Learning
Jun 25

TokenMinds: Pretrained User Tokens and Embeddings for User Understanding in Large Recommender Systems

arXiv:2606. 25147v1 Announce Type: cross Abstract: User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors.

By Qingyun Liu, Bo Yan, Yang Liu, Yuji Roh, Ekansh Sharma, Likang Yin, Emma Olowo, Min-hsuan Tsai, Yuxuan Li, Diego Uribe, Saksham Aggarwal, Siqi Wu, Yuan Hao, Vikas Kedigehalli, Lukasz Heldt, Lichan Hong, Li Wei, Xinyang Yi
arXiv AI
Jul 21

WHALE: A Scalable Unified Model for Recommendation with Wukong-HSTU Architecture

arXiv:2607. 17017v1 Announce Type: cross Abstract: As scalability becomes increasingly important in recommendation modeling, recent architectures have advanced the modeling of two broad sources of ranking signals along separate paths: non-sequence features, including user, item, context, and cross features; and sequence features from user behavior histories.

By Renqin Cai, Dawei Sun, Yuanjun Yao, Zhiyong Wang, Velvin Fu, Maggie Zhuang, Yu Shi, Zhongnan Fang, Xuan Cao, Jing Qian, Rui Li
arXiv Machine Learning
Aug 11

Preserving Item Semantics for Free: Rethinking Token Initialization in LLM-Based Generative Recommendation

arXiv:2608. 07816v1 Announce Type: cross Abstract: Recent advances in generative recommendation (GR) leverage large language models (LLMs) as recommender backbones, enabling LLMs to directly generate recommendations conditioned on item-interaction histories.

By Donald Loveland, Liam Collins, Bhuvesh Kumar, Danai Koutra, Neil Shah
arXiv Machine Learning
1d ago

SAGA: Structure-Attended Generative Action Embedding Model that encodes Multi-Surface User Action Sequences

arXiv:2608. 15429v1 Announce Type: new Abstract: Prior embedding models for sequential recommendation typically operate within a homogeneous action space, limiting their ability to capture cross-surface behavioral signals spanning distinct behavioral domains.

By Tsz Fung Pang, Po Jen Chen, Nimish Ronghe, Farhad Farahani, Bo Zhang
arXiv Machine Learning
Aug 12

CADET: Context-Conditioned Ads CTR Prediction With a Decoder-Only Transformer

arXiv:2602. 11410v2 Announce Type: replace Abstract: Click-through rate (CTR) prediction is fundamental to online advertising systems.

By David Pardoe, Neil Daftary, Miro Furtado, Aditya Aiyer, Yu Wang, Liuqing Li, Tao Song, Lars Hertel, Young Jin Yun, Senthil Radhakrishnan, Zhiwei Wang, Tommy Li, Khai Tran, Ananth Nagarajan, Ali Naqvi, Yue Zhang, Renpeng Fang, Avi Romascanu, Arjun Kulothungun, Deepak Kumar, Praneeth Boda, Fedor Borisyuk, Ruoyan Wang
arXiv AI
Jun 8

Understanding Generative Recommendation with Semantic IDs from a Model-scaling View

arXiv:2509. 25522v3 Announce Type: replace Abstract: Recent advancements in generative models have allowed the emergence of a promising paradigm for recommender systems (RS), known as Generative Recommendation (GR), which tries to unify rich item semantics and collaborative filtering signals.

By Jingzhe Liu, Liam Collins, Jiliang Tang, Tong Zhao, Neil Shah, Clark Mingxuan Ju