The paper introduces CRAFT, a Contextual Residual Adaptive Feature Transport block that treats unified recommendation models as a discrete context‑conditioned representation evolution process. By summarizing non‑sequential features into a reliability‑aware contextual field, CRAFT generates residual displacement and memory‑preserving signals to control intent and sequence representations. Experiments on the TAAC2026 competition show CRAFT achieving a test AUC of 0.838090, surpassing the previous best, and further improvements with deeper or wider models.
By Zichen Luo, Jiachen Guo, Keming Gu, Jie Zhang
arXiv:2607. 17017v1 Announce Type: cross Abstract: As scalability becomes increasingly important in recommendation modeling, recent architectures have advanced the modeling of two broad sources of ranking signals along separate paths: non-sequence features, including user, item, context, and cross features; and sequence features from user behavior histories.
By Renqin Cai, Dawei Sun, Yuanjun Yao, Zhiyong Wang, Velvin Fu, Maggie Zhuang, Yu Shi, Zhongnan Fang, Xuan Cao, Jing Qian, Rui Li
arXiv:2608. 16797v1 Announce Type: cross Abstract: Industrial recommenders rely on two model families that have evolved largely independently: feature-interaction models over multi-field user/item features, and sequential models over user-behavior histories.
By Rongcheng Lin, Yan Sun, Jamey Zhang, Guanglei Xiong, Ivan Ji, Xianjie Chen, Shujian Bu
SequenceO1 is an end‑to‑end framework that enables ultra‑long (up to 100K interactions) sequence modeling for recommendation systems. It compresses raw user histories into a fixed‑size sketch using Sketch Attention and then models short‑term and long‑term interests with Target‑to‑History Cross Attention. The system incorporates low‑rank caching, batching, pipeline lift, and a FlashSA kernel to keep training and inference efficient, achieving consistent offline and online performance gains when deployed at full traffic on Douyin.
By Lin Guan, Jia-Qi Yang, Zhishan Zhao, Jiaqi Huang, Hangyu Wang, Longbin Li, Beichuan Zhang, Haonan Jiang, Jinan Ni, Xiangyu Fan, Xiaowen Li, Ziyao Ren, Yuhang Qi, Xiaolong Zhu, Xuanyuan Luo, Qiwei Chen, Yi Cheng, Lele Yu
arXiv:2607. 12281v1 Announce Type: cross Abstract: Transformer-style architectures are increasingly adopted for industrial recommendation systems, yet they inherit a design premise misaligned with the task: generative models rely on per-token autoregressive prediction, which justifies maintaining large intermediate tensors that scale with sequence length.
By Siqi Wang, Xianjie Chen, Shaofeng Deng, Albert Chen, Romil Shah, Jiawei Huang, Zhaoqin Wang, Zhang Zhang, Yiqun Liu, Meilei Jiang, Anish Dubey, Moyan Mei, Tongxin Wang, Nathan Berrebbi, Misael Manjarres, Armand Sauzay, Shardul Kothapalli, Aryaman Vinchhi, Kevin Johnstone, Juheon Lee, Gufan Yin, Ziheng Huang, Justin Lin, Mert Terzihan, Yilin Qi, Cynthia Yang, Colin Peppler, Qi Ding, Ruohan Sun, Ge Song, Litao Deng, Parichay Kapoor, Matt Ma, Huihui Cheng, Jiyuan Zhang, Yanli Zhao, Yiping Han, Fangqiu Han, Ning Yao, Arun Singh, Jordan Edwards, Zhengyu Su, Abhishek Kumar, Guangdeng Liao, Ankit Asthana
arXiv:2605. 18920v2 Announce Type: replace-cross Abstract: Generative Recommendation (GR) has emerged as a promising paradigm by formulating item recommendation as a sequence-to-sequence generation task over item identifiers.
By Wei Chen, Xingyu Guo, Shuang Li, Fuwei Zhang, Meng Yuan, Jing Fan, Zhao Zhang, Deqing Wang, Fuzhen Zhuang
arXiv:2607. 24845v1 Announce Type: cross Abstract: Large language models (LLMs) have been applied to sequential recommendation by formulating it as a natural language task.
By Harshini Kavuru, Dwipam Katariya, Giri Iyengar, Pranab Mohanty, Kalanand Mishra, Kalanand Mishra
arXiv:2606. 11023v1 Announce Type: cross Abstract: Sequential recommendation aims to predict users' next interaction with items by analyzing their historical behavior.
By Yifan Li, Jiahong Liu, Xinni Zhang, Hao Chen, Yankai Chen, Wenhao Yu, Jianting Chen, Irwin King
arXiv:2604. 24806v2 Announce Type: replace-cross Abstract: Modern Deep Learning Recommendation Models (DLRMs) follow scaling laws with sequence length, driving the frontier toward ultra-long User Interaction History (UIH).
By Liang Guo, Ge Song, Litao Deng, Jianhui Sun, Chufeng Hu, Lu Zhang, Zhen Ma, Shouwei Chen, Weiran Liu, Sarang Masti Sreeshylan, Xiaoxuan Meng, Yanzun Huang
Transformer-style architectures are increasingly adopted for industrial recommendation systems, yet they inherit a design premise misaligned with the task: generative models rely on per-token autoregressive prediction, which justifies maintaining large intermediate tensors that scale with sequence length. In contrast, recommendation systems produce a single set of relevance scores for each pair without token-level supervision.
Sequential recommendation aims to predict users' next interaction with items by analyzing their historical behavior. However, the limited quality of item representations remains a critical bottleneck.
The paper introduces ReST, a recommendation‑native Transformer scaling framework designed to handle noisy, irregular, and sparsely supervised user behavior sequences in production ranking. ReST employs a dual‑gated attention encoder with rotary positional and temporal embeddings, and a lightweight cross decoder that decouples heavy encoding from fast decoding, enabling efficient compute‑once, decode‑many‑times ranking. Experiments on industrial and public benchmarks show that ReST outperforms traditional Transformer blocks, achieving higher accuracy and consistent scaling across sequence length, depth, and width, and a one‑week online A/B test on a production advertising platform yielded a 1.31% AUC lift and an 11.93% increase in a core revenue metric within a 50 ms P99 latency budget.
By Jie Chen, Xiangqian Yu, Yanchao Lian, Tan Lu, Run Yang, Zhengchun Shang, Xing Wang, Cheng Chen, Ke Hu, Qiang Li, Tianjiu Yin, Xiaobing Liu