arXiv Machine Learning

A3M: Adaptive, Adversarial and Multi-Objective Learning for Strategic Bidding in Repeated Auctions

arXiv:2606. 28943v1 Announce Type: cross Abstract: Learning to bid in repeated multi-unit auctions with bandit feedback poses a fundamental challenge.

arXiv AI
1d ago

Q-Regularized Generative Auto-Bidding: From Suboptimal Trajectories to Optimal Policies

arXiv:2601. 02754v3 Announce Type: replace-cross Abstract: With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments.

By Mingming Zhang, Na Li, Zhuang Feiqing, Hongyang Zheng, Jiangbing Zhou, Wang Wuyin, Sheng-jie Sun, XiaoWei Chen, Junxiong Zhu, Lixin Zou, Chenliang Li
arXiv Machine Learning
Jun 15

DRIVE: Distributional and Retrieval-Augmented Bidding with Value Evaluation

arXiv:2606. 14192v1 Announce Type: new Abstract: Auto-bidding is a core component of real-time advertising systems, where decisions must optimize long-term performance under budget and cost constraints, while online exploration is prohibitively risky.

By Miduo Cui, Haochen Wang, Shangqin Mao, Xun Yang, Qianlong Xie, Xingxing Wang, Xuri Ge, Ying Zhou, Zhiwei Xu
arXiv Machine Learning
Jun 5

DNQ: Deep Nash Q-Network for Partially Observable n-Player Games

arXiv:2606. 06480v1 Announce Type: cross Abstract: Many real-world competitive systems require multiple decision-makers to act simultaneously under shared constraints, limited information, and repeated interaction, as in auctions, resource allocation, and security competition.

By Qintong Xie, Edward Koh, Xavier Cadet, Peter Chin
arXiv Machine Learning
Jul 22

JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing

arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.

By Linghui Meng, Chun Gan, Shengsheng Niu, Chengcheng Zhang, Chenchen Li, Chuan Yang, Yi Mao, Xin Zhu, Jie He, Zhangang Lin, Ching Law
arXiv Machine Learning
6d ago

When Offline Evaluation Misleads: A Diagnostic Protocol for Reward and Policy Selection in Delayed-Feedback Contextual Bandits

arXiv:2608. 11560v1 Announce Type: new Abstract: Personalizing marketing messages with contextual multi-armed bandits (CMABs) drives real business value, yet the objective that ultimately matters - a downstream conversion - is observed only weeks later, too late to drive online learning.

By Sang Su Lee, Vineeth Loganathan, Shishir Dash, Vijay Raghavan