arXiv:2607. 14604v1 Announce Type: new Abstract: Online controlled experiments are the gold standard for hypothesis testing in online platforms.
Summary generated by The Flow from the publisher's feed. The full article lives at arXiv Machine Learning.
arXiv:2506. 10677v3 Announce Type: replace-cross Abstract: We study A/B testing, the standard protocol for measuring the performance gain of a new decision system relative to a baseline.
arXiv:2606. 18750v1 Announce Type: cross Abstract: A/B testing has become the gold standard for data-driven decision-making in large-scale online experimentation, providing critical guidance for feature launch, pricing optimization, and user experience enhancement.
arXiv:2606. 17165v1 Announce Type: cross Abstract: Organizations and researchers show increasing interest in using large language models (LLMs) in place of human participants in A/B tests, in the hope of experimenting faster and at lower cost.
arXiv:2604. 02458v3 Announce Type: replace-cross Abstract: Large language models (LLMs) are increasingly used to simulate human responses and estimate treatment effect of interventions when real-world experiments are costly or infeasible.
arXiv:2606. 00913v1 Announce Type: cross Abstract: Multi-arm bandit algorithms are increasingly used in online platforms, clinical trials, and social science experiments, but valid statistical inference on their performance remains an open challenge.
arXiv:2506. 03062v2 Announce Type: replace Abstract: A/B tests in online experiments face statistical power challenges when testing multiple candidates simultaneously, while adaptive experimental designs (AED) alone fall short in inferring experiment statistics such as the average treatment effect, especially with many metrics (e.