arXiv Machine Learning

CADET: Context-Conditioned Ads CTR Prediction With a Decoder-Only Transformer

arXiv:2602. 11410v2 Announce Type: replace Abstract: Click-through rate (CTR) prediction is fundamental to online advertising systems.

arXiv AI
Sep 2

From Language to Behavior: Scaling Sequence Transformers for Industrial Recommendation Ranking with Rec-Native Designs

The paper introduces ReST, a recommendation‑native Transformer scaling framework designed to handle noisy, irregular, and sparsely supervised user behavior sequences in production ranking. ReST employs a dual‑gated attention encoder with rotary positional and temporal embeddings, and a lightweight cross decoder that decouples heavy encoding from fast decoding, enabling efficient compute‑once, decode‑many‑times ranking. Experiments on industrial and public benchmarks show that ReST outperforms traditional Transformer blocks, achieving higher accuracy and consistent scaling across sequence length, depth, and width, and a one‑week online A/B test on a production advertising platform yielded a 1.31% AUC lift and an 11.93% increase in a core revenue metric within a 50 ms P99 latency budget.

By Jie Chen, Xiangqian Yu, Yanchao Lian, Tan Lu, Run Yang, Zhengchun Shang, Xing Wang, Cheng Chen, Ke Hu, Qiang Li, Tianjiu Yin, Xiaobing Liu
arXiv AI
Aug 26

From Gradient-Boosted Trees to Deep Recommenders: Practical Lessons from Migrating a Production Customer Support Recommender

The paper documents the migration of a live conversational recommendation system from a gradient‑boosted multiclass model to a pairwise‑binary deep recommender. It explains how reformulating the task, using negative sampling, noise injection, and attention pooling over transcript chunks enabled the new model to handle dynamic, multimodal data and long conversation context. The authors compare several architectures and loss functions, showing that the deep recommender matches or surpasses the CatBoost baseline, especially in later conversational stages.

By Sonia Sharma, Jeyendran Balakrishnan, Shreya Rajpal, Swapnil Parekh, Nagaraj Janardhana, Andrew Mattarella-Micke
arXiv AI
Sep 10

SequenceO1: End-to-End Ultra-Long (100K) Sequence Modeling in Recommendation with Low-Rank Caching

SequenceO1 is an end‑to‑end framework that enables ultra‑long (up to 100K interactions) sequence modeling for recommendation systems. It compresses raw user histories into a fixed‑size sketch using Sketch Attention and then models short‑term and long‑term interests with Target‑to‑History Cross Attention. The system incorporates low‑rank caching, batching, pipeline lift, and a FlashSA kernel to keep training and inference efficient, achieving consistent offline and online performance gains when deployed at full traffic on Douyin.

By Lin Guan, Jia-Qi Yang, Zhishan Zhao, Jiaqi Huang, Hangyu Wang, Longbin Li, Beichuan Zhang, Haonan Jiang, Jinan Ni, Xiangyu Fan, Xiaowen Li, Ziyao Ren, Yuhang Qi, Xiaolong Zhu, Xuanyuan Luo, Qiwei Chen, Yi Cheng, Lele Yu
arXiv Computer Vision
3d ago

SOLAR: SVD-Optimized Lifelong Attention for Recommendation

arXiv:2603.02561v2 Announce Type: replace-cross Abstract: Attention mechanism remains the defining operator in Transformers since it provides expressive global credit assignment, yet its quadratic co...

By Chenghao Zhang, Chao Feng, Yuanhao Pu, Xunyong Yang, Wenhui Yu, Xiang Li, Chunjie Chen, Kaiqiao Zhan
arXiv Machine Learning
Jun 2

UniPinRec: Unifying Generative Retrieval and Ranking at Pinterest Scale

arXiv:2606. 00422v1 Announce Type: cross Abstract: Modern recommendation systems predominantly train retrieval and ranking as separate models despite both increasingly relying on large transformers encoding the same user behavior data, duplicating parameters, compute, and serving cost.

By Hanyu Li, Yi-Ping Hsu, Aditya Mantha, Prabhat Agarwal, Laksh Bhasin, Jialu Wang, Hongtao Lin, Bella Huang, Yaxin Li, Xinyi Li, Chuxi Wang, Kousik Rajesh, Hooshmand Shokri Razaghi, Shunyao Li, Zongyue Qin, Jaewon Yang, James Li, Dhruvil Deven Badani, Jiajing Xu, Charles Rosenberg
arXiv AI
Sep 25

DeGRe: Dense-supervised Generative Reranking for Recommendation

DeGRe is a dense‑supervised generative reranking framework designed to improve multi‑stage recommender systems by addressing label bias and credit assignment issues. It uses an offline Lookahead Evaluator with beam search to generate dense supervision signals, which are distilled into a lightweight Online Generator that can perform efficient greedy decoding at inference time. Experiments show that DeGRe outperforms baselines on public benchmarks and industrial datasets, and it has been successfully deployed on Taobao Flash Shopping to enhance online recommendations.

By Chaotian Song, Jingyao Zhang, Chenghao Chen, Zisen Sang, Dehai Zhao, Guodong Cao, Boxi Wu, Deng Cai, Jia Jia
arXiv Machine Learning
Jun 10

DUET -- Dual User Embedding Transformers for Offsite Conversion Prediction

arXiv:2606. 10243v1 Announce Type: new Abstract: Offsite conversion rate (OCVR) prediction is an important ranking problem in computational recommendation systems.

By Reazul Hasan Russel, Mingwei Tang, Rostam Shirani, Xinlong Liu, Navid Madani, Leo Ding, Yawen He, Xiangyu Wang, Mustafa Acar, Ashish Katiyar, Yuhai Li, Alan Yang, Metarya Ruparel, Derek Qiang Xu, Rupert Wu, Rui Yang, Liang Tao, Xinyi Zhao, Larry Zhang, Sri Reddy, Rob Malkin