The paper introduces ReST, a recommendation‑native Transformer scaling framework designed to handle noisy, irregular, and sparsely supervised user behavior sequences in production ranking. ReST employs a dual‑gated attention encoder with rotary positional and temporal embeddings, and a lightweight cross decoder that decouples heavy encoding from fast decoding, enabling efficient compute‑once, decode‑many‑times ranking. Experiments on industrial and public benchmarks show that ReST outperforms traditional Transformer blocks, achieving higher accuracy and consistent scaling across sequence length, depth, and width, and a one‑week online A/B test on a production advertising platform yielded a 1.31% AUC lift and an 11.93% increase in a core revenue metric within a 50 ms P99 latency budget.
By Jie Chen, Xiangqian Yu, Yanchao Lian, Tan Lu, Run Yang, Zhengchun Shang, Xing Wang, Cheng Chen, Ke Hu, Qiang Li, Tianjiu Yin, Xiaobing Liu
arXiv:2606. 25147v1 Announce Type: cross Abstract: User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors.
By Qingyun Liu, Bo Yan, Yang Liu, Yuji Roh, Ekansh Sharma, Likang Yin, Emma Olowo, Min-hsuan Tsai, Yuxuan Li, Diego Uribe, Saksham Aggarwal, Siqi Wu, Yuan Hao, Vikas Kedigehalli, Lukasz Heldt, Lichan Hong, Li Wei, Xinyang Yi
arXiv:2608. 16797v1 Announce Type: cross Abstract: Industrial recommenders rely on two model families that have evolved largely independently: feature-interaction models over multi-field user/item features, and sequential models over user-behavior histories.
By Rongcheng Lin, Yan Sun, Jamey Zhang, Guanglei Xiong, Ivan Ji, Xianjie Chen, Shujian Bu
arXiv:2602. 11410v2 Announce Type: replace Abstract: Click-through rate (CTR) prediction is fundamental to online advertising systems.
By David Pardoe, Neil Daftary, Miro Furtado, Aditya Aiyer, Yu Wang, Liuqing Li, Tao Song, Lars Hertel, Young Jin Yun, Senthil Radhakrishnan, Zhiwei Wang, Tommy Li, Khai Tran, Ananth Nagarajan, Ali Naqvi, Yue Zhang, Renpeng Fang, Avi Romascanu, Arjun Kulothungun, Deepak Kumar, Praneeth Boda, Fedor Borisyuk, Ruoyan Wang
arXiv:2603.02561v2 Announce Type: replace-cross
Abstract: Attention mechanism remains the defining operator in Transformers since it provides expressive global credit assignment, yet its quadratic co...
By Chenghao Zhang, Chao Feng, Yuanhao Pu, Xunyong Yang, Wenhui Yu, Xiang Li, Chunjie Chen, Kaiqiao Zhan
arXiv:2607. 24025v1 Announce Type: cross Abstract: Transformer architectures have achieved remarkable success across diverse domains; however, directly applying their standard self-attention mechanism to recommendation often yields suboptimal performance, sometimes even trailing behind well-designed simple recommendation models.
By Yu Cui, Yi Xu, Jiahao Wang, Hao Zhang, Yu Zhang, Xiaoyi Zeng, Can Wang, Jinxin Hu, Jiawei Chen
arXiv:2607. 12281v1 Announce Type: cross Abstract: Transformer-style architectures are increasingly adopted for industrial recommendation systems, yet they inherit a design premise misaligned with the task: generative models rely on per-token autoregressive prediction, which justifies maintaining large intermediate tensors that scale with sequence length.
By Siqi Wang, Xianjie Chen, Shaofeng Deng, Albert Chen, Romil Shah, Jiawei Huang, Zhaoqin Wang, Zhang Zhang, Yiqun Liu, Meilei Jiang, Anish Dubey, Moyan Mei, Tongxin Wang, Nathan Berrebbi, Misael Manjarres, Armand Sauzay, Shardul Kothapalli, Aryaman Vinchhi, Kevin Johnstone, Juheon Lee, Gufan Yin, Ziheng Huang, Justin Lin, Mert Terzihan, Yilin Qi, Cynthia Yang, Colin Peppler, Qi Ding, Ruohan Sun, Ge Song, Litao Deng, Parichay Kapoor, Matt Ma, Huihui Cheng, Jiyuan Zhang, Yanli Zhao, Yiping Han, Fangqiu Han, Ning Yao, Arun Singh, Jordan Edwards, Zhengyu Su, Abhishek Kumar, Guangdeng Liao, Ankit Asthana
Transformer-style architectures are increasingly adopted for industrial recommendation systems, yet they inherit a design premise misaligned with the task: generative models rely on per-token autoregressive prediction, which justifies maintaining large intermediate tensors that scale with sequence length. In contrast, recommendation systems produce a single set of relevance scores for each pair without token-level supervision.
arXiv:2607. 24845v1 Announce Type: cross Abstract: Large language models (LLMs) have been applied to sequential recommendation by formulating it as a natural language task.
By Harshini Kavuru, Dwipam Katariya, Giri Iyengar, Pranab Mohanty, Kalanand Mishra, Kalanand Mishra
arXiv:2607. 10910v1 Announce Type: cross Abstract: We present ZoRRO (Zero-Weight Personalized Recommender System), a zero-weight, training-free framework for personalized news recommendation designed for scalable real-world deployment.
By Johannes Kruse, Ryotaro Shimizu, Kasper Lindskow, Jon Tofteskov, Michael Riis Andersen, Julian McAuley, Jes Frellsen
arXiv:2403. 00802v2 Announce Type: replace-cross Abstract: Production-grade recommender systems rely heavily on a large-scale corpus used by online media services, including Netflix, Pinterest, and Amazon.
By Amit Kumar Jaiswal
arXiv:2501. 02173v2 Announce Type: replace-cross Abstract: The deployment of Large Language Models (LLMs) in recommender systems for predicting Click-Through Rates (CTR) necessitates a delicate balance between computational efficiency and predictive accuracy.
By Huixue Zhou, Hengrui Gu, Xi Liu, Kaixiong Zhou, Mingfu Liang, Yongkang Xiao, Srinivas Govindan, Piyush Chawla, Jiyan Yang, Xiangfei Meng, Huayu Li, Buyun Zhang, Liang Luo, Wen-Yen Chen, Yiping Han, Bo Long, Rui Zhang, Tianlong Chen