arXiv AI

Entity Representation Learning Through Onsite-Offsite Graph for Pinterest Ads

arXiv Machine Learning
Aug 28

Scaling Graph Neural Networks for Friend Recommendation: Multi-Hash User Embeddings and Temporal Neighbor Sampling

The paper presents a scalable graph neural network (GNN) system for friend recommendation on a massive social graph. It introduces two key design choices: multi-hash ID embeddings that shrink the embedding table by over 98% without hurting ranking quality, and a timestamp-sorted compressed sparse row (CSR) storage with binary search that reduces temporal neighbor sampling from linear to logarithmic time. Experiments on a 194‑million‑user, 28‑billion‑edge graph show that these techniques enable production‑grade performance, boosting friend additions by 16% and unique friend adders by 11.5% in an online A/B test.

By Maksim Utushkin, Andrei Ovsiannikov, Alexander D'yakonov
arXiv Machine Learning
Sep 10

A Multi-Source Ensemble Approach to Candidate Generation for Alternative Vacation Rental Property Recommendations

The paper studies candidate generation for alternative vacation rental recommendations, comparing collaborative filtering, shallow embeddings, and graph neural network (GNN) methods on a platform with over 2 million active properties. A hybrid model that combines item-based collaborative filtering with GNN-based retrieval achieves a 14.8% higher Recall@300 than the best baseline, leveraging each method’s strengths: collaborative filtering for well-interacted properties and GNNs for diverse, cold-start alternatives. The authors also show that stronger candidate pools improve downstream ranking quality, though the exact impact is intertwined with ranker training.

By Syed Mohammed Arshad Zaidi, Eric Rincon, Shayan Hassantabar
arXiv Machine Learning
Jul 28

SMART: LLM-Augmented Hybrid Retrieval for Dynamic Product Ads

arXiv:2607. 23121v1 Announce Type: cross Abstract: Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories).

By Congfei Zhang, Jingxiao Ma, Xiaodong Liu, Hsiang-wei Chao, Siman Wang, Ge Liu, Shantanu Aggarwal, Vincent Zhang, Meghana Missula, Rachel Liao, Zichu Li, Xiao Bai, Yunzhi Zhou, Yajun Wang, Zhe Liu, Jinchao Li, Yu Zhang
arXiv Machine Learning
Aug 12

CADET: Context-Conditioned Ads CTR Prediction With a Decoder-Only Transformer

arXiv:2602. 11410v2 Announce Type: replace Abstract: Click-through rate (CTR) prediction is fundamental to online advertising systems.

By David Pardoe, Neil Daftary, Miro Furtado, Aditya Aiyer, Yu Wang, Liuqing Li, Tao Song, Lars Hertel, Young Jin Yun, Senthil Radhakrishnan, Zhiwei Wang, Tommy Li, Khai Tran, Ananth Nagarajan, Ali Naqvi, Yue Zhang, Renpeng Fang, Avi Romascanu, Arjun Kulothungun, Deepak Kumar, Praneeth Boda, Fedor Borisyuk, Ruoyan Wang