arXiv Machine Learning
1d ago

Robust Budget Pacing with a Single Sample

arXiv:2302.02006v2 Announce Type: replace Abstract: Major Internet advertising platforms offer budget pacing tools as a standard service for advertisers to manage their ad campaigns. Given the inhere...

By Santiago Balseiro, Rachitesh Kumar, Vahab Mirrokni, Balasubramanian Sivan, Di Wang
arXiv Machine Learning
Jul 22

JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing

arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.

By Linghui Meng, Chun Gan, Shengsheng Niu, Chengcheng Zhang, Chenchen Li, Chuan Yang, Yi Mao, Xin Zhu, Jie He, Zhangang Lin, Ching Law