OpenAI Blog

Inside Mirakl's agentic commerce vision

Mirakl is redefining commerce through AI agents and ChatGPT Enterprise—achieving faster documentation, smarter customer support, and building toward agent-native commerce with Mirakl Nexus.

arXiv AI
Sep 12

Agentic Share-of-Search: A Multi-Agent AI System for Competitive Decision-Making in LLM-Mediated E-Commerce

The paper introduces Agentic Share-of-Search (ASoS), a multi‑agent AI system designed to aid sellers in competitive decision‑making within large‑language‑model (LLM) mediated e‑commerce. It automates competitive visibility measurement and root‑cause diagnosis by deploying query agents on leading AI platforms and employing a ReAct‑based diagnostic agent to suggest prioritized merchandising actions. A 100‑trial ablation study demonstrates the prototype’s effectiveness, recovering the ablated signal in 39% of trials (95% CI: 30.0%‑48.8%) and 63.9% in high‑correlation cases, outperforming chance by 5.5×.

By Spandan Ghose Chowdhury
OpenAI Blog
Sep 16

Reimagining advertising with AI

The article titled "Reimagining advertising with AI" discusses how OpenAI is creating new AI-powered advertising experiences. It highlights features such as Sponsored Agents, tools designed for marketers, and integrations with platforms like HubSpot and Shopify.