Sensory advertising evokes human senses through visual cues, enabling audiences to mentally simulate experiences and increasing persuasive impact. Despite the recent increase in using AI in generating and understanding creative and persuasive content, how advertisements visually evoke sensations remains largely unexplored.
arXiv:2602. 15278v2 Announce Type: replace-cross Abstract: The web is littered with images, once created for human consumption and now increasingly interpreted by agents using vision-language models (VLMs).
arXiv:2608. 04504v1 Announce Type: cross Abstract: Vision-language models excel in many multimodal tasks but remain prone to a subtle yet impactful failure mode: they tend to overestimate dominant visual-textual cues while underestimating sparse but decision-critical contextual variables.
arXiv:2608. 06632v1 Announce Type: new Abstract: Industrial recommendation systems predominantly adopt a passive ranking paradigm that infers user preferences from implicit behavioral signals (e.
arXiv:2607. 10678v1 Announce Type: new Abstract: Emotional intelligence enables humans to recognize emotions, infer their causes, reason about interventions, and modify their environment to achieve desired affective states.
arXiv:2606. 26196v1 Announce Type: cross Abstract: Multimodal Large Language Models (MLLMs) have recently made remarkable progress in unifying vision-language understanding and reasoning, especially following the introduction of models such as OpenAI's O-series and DeepSeek's R-series, which have driven a paradigm shift toward perception-centric intelligence.
arXiv:2608. 13833v1 Announce Type: cross Abstract: Conversational advertising aims to deliver useful ads within multi-turn assistant interactions.
arXiv:2606. 15231v1 Announce Type: new Abstract: Multimodal large language models (MLLMs) have demonstrated impressive capabilities in many visual tasks, but they often struggle with factual grounding when confronted with complex, open-world scenarios.
arXiv:2603. 16250v2 Announce Type: replace-cross Abstract: LVLMs encounter significant challenges in image understanding and visual reasoning, leading to critical perception failures.
arXiv:2607. 26465v1 Announce Type: new Abstract: Multimodal Large Language Models have sparked significant interest due to their potential for social intelligence; however, their ability to perform sequential motivation reasoning remains insufficiently studied.
User interface (UI) and user experience (UX) evaluation is central to product development, yet reliable feedback still relies on recruiting human participants or running online A/B tests, making early-stage iteration slow and costly. In light of this, recent work has explored Multimodal Large Language Models as proxy evaluators.
Multimodal Large Language Models have sparked significant interest due to their potential for social intelligence; however, their ability to perform sequential motivation reasoning remains insufficiently studied. Existing evaluations predominantly examine static text or isolated visual snapshots, which do not reflect the cumulative nature of real-world behavioral drivers.
arXiv:2603. 27958v2 Announce Type: replace Abstract: Analogical reasoning tests a fundamental aspect of human cognition: mapping the relation from one pair of objects to another.