Seeing Is Not Perceiving: When Synthetic Consumers Can and Cannot Pretest Visual Marketing
Read the original on Hugging Face Trending Papers →The Flow has not summarised this story yet — read it at Hugging Face Trending Papers.
The Flow has not summarised this story yet — read it at Hugging Face Trending Papers.
arXiv:2602. 15278v2 Announce Type: replace-cross Abstract: The web is littered with images, once created for human consumption and now increasingly interpreted by agents using vision-language models (VLMs).
arXiv:2608. 04504v1 Announce Type: cross Abstract: Vision-language models excel in many multimodal tasks but remain prone to a subtle yet impactful failure mode: they tend to overestimate dominant visual-textual cues while underestimating sparse but decision-critical contextual variables.
arXiv:2606. 28510v1 Announce Type: cross Abstract: Across social and online platforms, people are increasingly exposed to AI-generated images.
The paper introduces CAIT, a benchmark of 400 synthetic scenes featuring counter‑intuitive actions that challenge multimodal large language models (MLLMs). Human participants and proprietary models like Claude and Gemini perform well, but standard open‑source instruction‑tuned MLLMs fail, largely due to a strong language prior that overrides contradictory visual evidence. The study shows that Chain‑of‑Thought reasoning can help but introduces new issues, while targeted fine‑tuning and structured prompting can reduce reliance on language priors and improve visual grounding.
arXiv:2608. 05864v1 Announce Type: new Abstract: Large language models are increasingly applied as autonomous decision-making agents.
Large language models are increasingly applied as autonomous decision-making agents. However, in executive business decisions, existing benchmarks are limited to textonly settings.