arXiv AI By Xu Zhang, Haohan Wang, Zheng Zhang, Yingjie Xia, Wei Feng, Honghe Zhu, Jingjing Lv, Changping Peng, Xuheng Qin, Zehua Zhang, Zheng Luo, Qicheng Li

Evolving Creatives with Clicks: CTR-Driven Advertising image Editing via Attribute Disentanglement and Preference Alignment

Read the original on arXiv AI →

The paper introduces Evolving Creatives with Clicks (ECC), a method that refines e-commerce advertising images by selectively editing attributes that negatively impact click‑through rate (CTR) while preserving beneficial ones. ECC identifies 28 CTR‑correlated attributes using ANOVA and Random Forest regression, then instruction‑tunes a prompt model to generate attribute‑specific editing suggestions, further refined with real click preferences. Consistent Preference Optimization (CPO) is added to enforce consistency across semantically equivalent suggestions, reducing overfitting and improving generalization, leading to significant CTR gains over state‑of‑the‑art models.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at arXiv AI.

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