arXiv Computer Vision By Naeun Lee, Hyunjong Kim, Sunghwan Choi, Injin Kong, Yohan Jo

Can MLLMs Reason About Visual Persuasion? Evaluating the Efficacy and Faithfulness of Reasoning

Read the original on arXiv Computer Vision →

The paper investigates whether Multimodal Large Language Models (MLLMs) can reason about visual persuasion. It finds that current models often shortcut by citing obvious visual elements instead of truly reasoning about diverse cues, and proposes a fine‑tuning method using multi‑perspective rationales along with an evaluation framework that separates prediction performance from rationale faithfulness. The study shows that while fine‑tuning improves prediction, higher accuracy does not guarantee more faithful reasoning, underscoring the need for distinct evaluation of effectiveness and faithfulness.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at arXiv Computer Vision.

arXiv Computation and Language
Sep 11

Do Vision-Language Models Understand Visual Persuasiveness? A Diagnosis via Visual Persuasive Factors

The paper investigates whether Vision‑Language Models (VLMs) can understand visual persuasiveness by evaluating image‑message pairs that humans consistently judge as persuasive. It introduces Visual Persuasive Factors (VPFs), a taxonomy from cognitive psychology, to quantify visual cues influencing persuasive judgments. Empirical analysis shows VLMs tend to over‑predict persuasiveness, partially reproducing human patterns but often generating false positives, and that VPF‑guided interventions can improve performance only when properly framed.

By Gyuwon Park, Hyounghun Kim
arXiv AI
2d ago

UkrMeme: Multimodal Explainable Persuasion Detection in Ukrainian Memes

The paper introduces UkrMeme, a dataset of 200 Ukrainian wartime memes annotated for persuasive techniques, and PTM-UA, a Ukrainian translation of a subset of the Propaganda 950 benchmark that retains the original visual content. The authors evaluate vision‑language models in a zero‑shot prompting setup across image, text, and multimodal inputs using hierarchical F1 metrics. They also compare Layer‑wise Relevance Propagation and model‑generated token attributions to analyze the semantic categories of evidence emphasized by each explanation method.

By Nazar Andrushko, Vera Schmitt, Veronika Solopova
arXiv AI
5d ago

Humanity's Sixth Sense: Benchmarking Intuitive Visual Reasoning in Multimodal Models

The paper introduces Humanity's Sixth Sense (HSS), a benchmark designed to evaluate intuitive visual reasoning in multimodal large language models. HSS covers a wide range of image and video inputs, organizes them under a structured taxonomy, and pairs each with human‑written prompts that probe implicit temporal, spatial, social, and abstract cues that humans can infer at a glance. Current state‑of‑the‑art models, including GPT‑6‑astra, achieve far lower accuracy than humans (53.6 % vs. 93.1 %), highlighting a significant gap in intuitive visual understanding.

By Xingang Guo, Jing Gu, Brian Jang, Renxiong Wang, Utkarsh Tyagi, Daniel Quigley, Steven Li, David Yan, Daniel Yue Zhang, Darvin Yi, Forrest Huang, HiJae Kim, Tianyi Zhang, Jared Lichtarge, Jihua Huang, Le Xue, Manan Tomar, Qiuyi Richard Zhang, Ruofei Yu, Seth Neel, Yaning Hu, Marcella Valentine, Xinzhe Jiang, Daniel Evans, Chenguang Wang, Dustin Tran, Tong Zhao, Yinfei Yang, Yunzhong He