arXiv Computation and Language

When Can Digital Personas Reliably Approximate Human Survey Findings?

arXiv Computation and Language
Sep 3

When Persona Attributes Improve Population Alignment in Large Language Models

The paper investigates how persona prompting—using short textual descriptions of individuals—to align large language models (LLMs) with human survey responses. It examines the impact of selecting different persona attributes and finds that not all attribute combinations improve performance, suggesting that the variation in human responses to survey questions may explain mixed results. The study evaluates multiple attribute selection methods across four social surveys, two countries, six LLMs, and twenty prediction tasks, offering guidance on when persona prompting is beneficial and which attribute choices are most effective.

By Leon Fr\"ohling, Jens Rupprecht, Markus Strohmaier, Claudia Wagner
arXiv AI
Sep 2

Data-Driven Persona-Conditioned Agents for A/B Test Simulation

The paper introduces a simulation framework that uses large language model (LLM) agents conditioned on data‑driven personas to predict A/B test outcomes. These personas are built from anonymized user behavioral patterns, engagement signals, and inferred demographics, offering a more realistic population model than synthetic or rule‑based personas. The authors evaluate question design, persona data source, behavioral depth versus diversity, and population subsampling, achieving 0.75–0.90 directional accuracy on 40 real A/B tests.

By Ziyad Benomar, Weronika {\L}ajewska, Leonardo Perelli, Saab Mansour
arXiv AI
Sep 4

Human Psychometric Questionnaires Mischaracterize LLM Behavior

The paper investigates whether human psychometric questionnaires can reliably characterize large language models (LLMs) in everyday interactions. By comparing eight open‑source LLMs’ value and personality profiles from Likert self‑reports (PVQ‑40/21 and BFI‑44/10) with generation probabilities on value‑laden user queries, the authors find substantial divergence between the two methods. The study shows that questionnaire items contain explicit lexical cues that lead models to respond in socially desirable ways, whereas realistic user queries lack such cues, and demographic persona prompts shift questionnaire responses but not generation outputs, indicating that questionnaire scores overestimate LLMs’ true behavioral tendencies.

By Woojung Song, Dongmin Choi, Yoonah Park, Jongwook Han, Eun-Ju Lee, Yohan Jo
arXiv AI
Jun 18

How Well Do Large Language Models Capture Human Personality?

arXiv:2606. 18263v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used to simulate human populations via persona prompting, often under the assumptions that richer persona descriptions improve behavioral fidelity, similarly sized attribute combinations are equally simulatable, and persona definitions generalize across tasks.

By Aanisha Bhattacharyya, Yaman Kumar Singla, Rajiv Ratn Shah, Changyou Chen, Jitendra Ajmera
arXiv Computation and Language
Sep 16

Towards Detecting AI-Assisted Responses in Online Surveys

The paper introduces ASURRE, a benchmark dataset for detecting AI‑assisted responses in online surveys. It evaluates how different LLM usage strategies—ranging from full generation to persona‑grounded agentic completion—affect the performance of existing machine‑generated text detectors. The study finds that while naive AI usage is easily detected, more sophisticated persona‑grounded agents approach chance performance, yet still leave identifiable behavioural traces that can be aggregated to improve detection.

By Qizhou Wang, Bogdan Mamaev, Christopher Leckie