When Persona Attributes Improve Population Alignment in Large Language Models

The paper investigates how persona prompting—using short textual descriptions of individuals—to align large language models (LLMs) with human survey responses. It examines the impact of selecting different persona attributes and finds that not all attribute combinations improve performance, suggesting that the variation in human responses to survey questions may explain mixed results. The study evaluates multiple attribute selection methods across four social surveys, two countries, six LLMs, and twenty prediction tasks, offering guidance on when persona prompting is beneficial and which attribute choices are most effective.

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