arXiv:2607. 03886v1 Announce Type: cross Abstract: Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries.
By Md Omar Faruk Rokon, Andrei Simion, Weizhi Du, Musen Wen, Hong Yao, Kuang-chih Lee
arXiv:2607. 23121v1 Announce Type: cross Abstract: Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories).
By Congfei Zhang, Jingxiao Ma, Xiaodong Liu, Hsiang-wei Chao, Siman Wang, Ge Liu, Shantanu Aggarwal, Vincent Zhang, Meghana Missula, Rachel Liao, Zichu Li, Xiao Bai, Yunzhi Zhou, Yajun Wang, Zhe Liu, Jinchao Li, Yu Zhang
arXiv:2607. 27172v1 Announce Type: cross Abstract: Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall.
By Ji Xin, Xiao Xiao, Ishan Bhatt, Vinesh Gudla, Trace Levinson, Raochuan Fan, Shishir Kumar Prasad, Prakash Putta, Tejaswi Tenneti
Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall. In e-commerce marketplaces and particularly grocery, this paradigm is limiting, as user satisfaction and commercial outcomes depend heavily on the discoverability of substitute, complementary, and thematically related items.
The paper proposes a single hierarchical Semantic ID (SID) system to unify product identification across multiple merchants in e-commerce. By learning SID representations from product content, the authors demonstrate that ranking algorithms can aggregate consumer affinity and product performance over SID prefixes, improving offline relevance and online engagement. For query reformulation, SID concepts guide navigation and refinement, yielding better intent preservation and higher-quality suggestions compared to taxonomy or raw query transitions.
By Steven Xu, Sanjyot Thete, Saathvik Dirisala, Raghav Saboo, Nimesh Sinha, Leo Shao, Elyse Winer, Sudeep Das, Martin Wang, Kyle MacDonald
The paper describes a hybrid search system developed at Target that combines lexical and vector search to improve retail product search. It details data processing, embedding training, precision control, multi‑channel result fusion—specifically weighted interleaving—and performance optimizations for low latency. The system achieved measurable gains in click‑through rate, order conversion, and demand per visitor while reducing zero‑result searches.
By Darshan Sonagara, Qujiaheng Zhang, Ankit Singh, Alex Li