arXiv:2607. 03886v1 Announce Type: cross Abstract: Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries.
By Md Omar Faruk Rokon, Andrei Simion, Weizhi Du, Musen Wen, Hong Yao, Kuang-chih Lee
arXiv:2607. 23121v1 Announce Type: cross Abstract: Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories).
By Congfei Zhang, Jingxiao Ma, Xiaodong Liu, Hsiang-wei Chao, Siman Wang, Ge Liu, Shantanu Aggarwal, Vincent Zhang, Meghana Missula, Rachel Liao, Zichu Li, Xiao Bai, Yunzhi Zhou, Yajun Wang, Zhe Liu, Jinchao Li, Yu Zhang
arXiv:2607. 27172v1 Announce Type: cross Abstract: Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall.
By Ji Xin, Xiao Xiao, Ishan Bhatt, Vinesh Gudla, Trace Levinson, Raochuan Fan, Shishir Kumar Prasad, Prakash Putta, Tejaswi Tenneti
Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall. In e-commerce marketplaces and particularly grocery, this paradigm is limiting, as user satisfaction and commercial outcomes depend heavily on the discoverability of substitute, complementary, and thematically related items.
arXiv:2608. 03150v1 Announce Type: new Abstract: Generative retrieval (GR) is a promising paradigm for industrial search advertising, yet its deployment is constrained by strict relevance and latency requirements.
By Shujie Ji, Yawei Kong, Yilin Zhao, Li Wang, Xialong Liu, Peng Jiang
arXiv:2606. 04374v1 Announce Type: cross Abstract: Despite rapid progress of continuous embeddings for e-commerce search relevance, a long-standing open problem is the difficulty in capturing fine-grained attribute distinctions.
By Bokang Wang, Xing Fang, Mingmin Jin, Jing Wang, Zhentao Song, Guangxin Song, Jianbo Zhu