We’re taking first steps toward agentic commerce in ChatGPT with new ways for people, AI agents, and businesses to shop together.
ChatGPT introduces richer, visually immersive shopping powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration.
OpenAI updates the Agents SDK with native sandbox execution and a model-native harness, helping developers build secure, long-running agents across files and tools.
The paper introduces Agentic Share-of-Search (ASoS), a multi‑agent AI system designed to aid sellers in competitive decision‑making within large‑language‑model (LLM) mediated e‑commerce. It automates competitive visibility measurement and root‑cause diagnosis by deploying query agents on leading AI platforms and employing a ReAct‑based diagnostic agent to suggest prioritized merchandising actions. A 100‑trial ablation study demonstrates the prototype’s effectiveness, recovering the ablated signal in 39% of trials (95% CI: 30.0%‑48.8%) and 63.9% in high‑correlation cases, outperforming chance by 5.5×.
By Spandan Ghose Chowdhury
OpenAI’s business model scales with intelligence—spanning subscriptions, API, ads, commerce, and compute—driven by deepening ChatGPT adoption.
MUFG uses ChatGPT Enterprise to build an AI-native organization, improve workflows, and deliver new AI-powered financial services at scale.