arXiv AI By Gege Chen, Ning Luo, Hao Jiang, Da Li, Wenzheng Shu, Teng Sha, Yanxiang Zeng, Wenxin Tai, Fan Zhou, Xialong Liu

Generative Optimization for Incentivized Advertising with Global Level Constraints

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arXiv:2608. 04421v1 Announce Type: cross Abstract: Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints.

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Generative Optimization for Incentivized Advertising with Global Level Constraints

Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints. This problem is complicated by high-frequency interactions, delayed feedback, and non-Markovian user dynamics such as fatigue, which limit the effectiveness of existing uplift modeling and constrained reinforcement learning approaches.

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