arXiv:2602. 08261v2 Announce Type: replace Abstract: Auto-bidding systems strive to maximize marketing value while maintaining high compliance with efficiency constraints, such as Target Cost-Per-Action (CPA).
arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.
arXiv:2607. 17281v1 Announce Type: cross Abstract: Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals.
OneBid is a unified auto‑bidding foundation model that consolidates diverse cost‑per‑X (oCPX) advertising scenarios into a single framework. It builds on Decision Transformer by conditioning on two atomic signals—Return‑to‑Go for conversion value and Cost‑to‑Go for cost ratio—and incorporates value‑aware regularization. A sequence‑level Mixture‑of‑Experts architecture captures cross‑scenario knowledge while preserving low latency, and a Critic‑guided Relative Offline Policy optimization (CROP) aligns the backbone with scenario‑specific preferences without unsafe online exploration. In production at Kuaishou, OneBid achieved a 2.2% overall ADVV increase and up to 13.1% in the ROAS scenario.
arXiv:2605. 09448v2 Announce Type: replace Abstract: We study the operational problem of automated bidding in repeated first-price auctions under budget and return-on-spend (RoS) constraints.
arXiv:2607. 27953v1 Announce Type: new Abstract: Combinatorial optimization problems (COPs) underpin many real-world decisions, but their exponentially large search spaces make high-quality solutions costly to obtain.
arXiv:2605. 04267v2 Announce Type: replace Abstract: Interactive multi-objective optimization systems face a budget allocation dilemma: one can spend resources on expensive objective evaluations or on eliciting decision-maker preferences that identify the relevant region of the Pareto set.
arXiv:2601. 02754v3 Announce Type: replace-cross Abstract: With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments.
arXiv:2607. 24779v1 Announce Type: new Abstract: Online advertising bidding systems typically deploy multiple offline-trained expert models (e.
UniPolicy is a unified objective‑specific policy framework for search advertising that jointly optimizes relevance, click propensity, and commercial value. It uses objective‑aware prefix tokens, sparse MoE‑LoRA routing, and residual FFNs to decouple parameters within a shared backbone, and constructs pairwise preferences from multi‑stage behavioral feedback to strengthen clicked candidates. In large‑scale offline tests and a 7‑day online A/B test, UniPolicy improves CTR by 0.71%, RPS by 1.58%, and advertising revenue by 1.32% while keeping serving latency stable.
arXiv:2606. 04661v1 Announce Type: cross Abstract: Prompts tuned for accuracy often grow long, raising inference cost on every model call.
The paper introduces Task Specialization Fine-Tuning (TSFT), an online framework that allocates a limited fine‑tuning budget across multiple task regions in Contextual Reinforcement Learning. TSFT predicts fine‑tuning performance with a simple parametric model and solves the budget allocation problem exactly using integer linear programming. Experiments on combinatorial optimization, continuous control, and LLM fine‑tuning show that TSFT outperforms baselines in task coverage and approaches oracle performance.
arXiv:2606. 17489v1 Announce Type: cross Abstract: Large Language Models (LLMs) are increasingly deployed in edge-cloud inference systems to handle diverse user tasks with heterogeneous accuracy, latency, and cost profiles.