arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.
By Linghui Meng, Chun Gan, Shengsheng Niu, Chengcheng Zhang, Chenchen Li, Chuan Yang, Yi Mao, Xin Zhu, Jie He, Zhangang Lin, Ching Law
arXiv:2607. 17281v1 Announce Type: cross Abstract: Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals.
By Yuejia Dou, Hesong Wang, Xinyu Zhang, Tianyu Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Qi Qi
arXiv:2605. 09448v2 Announce Type: replace Abstract: We study the operational problem of automated bidding in repeated first-price auctions under budget and return-on-spend (RoS) constraints.
By Zihao Hu, Yuxiao Wen, Yuan Yao, Jiheng Zhang, Zhengyuan Zhou
arXiv:2607. 27953v1 Announce Type: new Abstract: Combinatorial optimization problems (COPs) underpin many real-world decisions, but their exponentially large search spaces make high-quality solutions costly to obtain.
By Shengda Gu, Kai Li, Xinyi Ke, Haobo Fu, Yifan Zhang, Jian Cheng
arXiv:2605. 04267v2 Announce Type: replace Abstract: Interactive multi-objective optimization systems face a budget allocation dilemma: one can spend resources on expensive objective evaluations or on eliciting decision-maker preferences that identify the relevant region of the Pareto set.
By Florian A. D. Burnat
arXiv:2601. 02754v3 Announce Type: replace-cross Abstract: With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments.
By Mingming Zhang, Na Li, Zhuang Feiqing, Hongyang Zheng, Jiangbing Zhou, Wang Wuyin, Sheng-jie Sun, XiaoWei Chen, Junxiong Zhu, Lixin Zou, Chenliang Li
arXiv:2607. 24779v1 Announce Type: new Abstract: Online advertising bidding systems typically deploy multiple offline-trained expert models (e.
By Ji Wu, Yunshan Peng, Wentao Bai, Yunke Bai, Wenzheng Shu, Jinan Pang, Yanxiang Zeng, Xialong Liu
arXiv:2606. 04661v1 Announce Type: cross Abstract: Prompts tuned for accuracy often grow long, raising inference cost on every model call.
By Shanu Kumar, Shubhanshu Khandelwal, Akhila Yesantarao Venkata, Parag Agrawal, Yova Kementchedjhieva, Manish Gupta
arXiv:2606. 17489v1 Announce Type: cross Abstract: Large Language Models (LLMs) are increasingly deployed in edge-cloud inference systems to handle diverse user tasks with heterogeneous accuracy, latency, and cost profiles.
By Yin Huang, Qingsong Liu, Jie Xu
arXiv:2608. 04421v1 Announce Type: cross Abstract: Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints.
By Gege Chen, Ning Luo, Hao Jiang, Da Li, Wenzheng Shu, Teng Sha, Yanxiang Zeng, Wenxin Tai, Fan Zhou, Xialong Liu
arXiv:2606. 14192v1 Announce Type: new Abstract: Auto-bidding is a core component of real-time advertising systems, where decisions must optimize long-term performance under budget and cost constraints, while online exploration is prohibitively risky.
By Miduo Cui, Haochen Wang, Shangqin Mao, Xun Yang, Qianlong Xie, Xingxing Wang, Xuri Ge, Ying Zhou, Zhiwei Xu
arXiv:2510. 05342v2 Announce Type: replace-cross Abstract: Direct Preference Optimization (DPO) has emerged as a simple and effective method for aligning large language models.
By Hyung Gyu Rho