arXiv AI By Lu Fang, Zhe Yuan, Kaifu Zhang, Dante Donati, Miklos Sarvary

Generative AI and Sales Productivity: Field Experiments in Online Retail

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arXiv:2510. 12049v4 Announce Type: replace-cross Abstract: We quantify the short-term impact of Generative Artificial Intelligence (GenAI) on sales performance through a series of large-scale randomized field experiments involving millions of users and products at a leading cross-border online retail platform.

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