The paper introduces Evolving Creatives with Clicks (ECC), a method that refines e-commerce advertising images by selectively editing attributes that negatively impact click‑through rate (CTR) while preserving beneficial ones. ECC identifies 28 CTR‑correlated attributes using ANOVA and Random Forest regression, then instruction‑tunes a prompt model to generate attribute‑specific editing suggestions, further refined with real click preferences. Consistent Preference Optimization (CPO) is added to enforce consistency across semantically equivalent suggestions, reducing overfitting and improving generalization, leading to significant CTR gains over state‑of‑the‑art models.
By Xu Zhang, Haohan Wang, Zheng Zhang, Yingjie Xia, Wei Feng, Honghe Zhu, Jingjing Lv, Changping Peng, Xuheng Qin, Zehua Zhang, Zheng Luo, Qicheng Li
We present CommerceGen-Studio, an end-to-end framework for generating commercial-grade main images for e-commerce Stock Keeping Units (SKUs). Our framework is organized along a three-stage pipeline of...
CommerceVibe is a system that generates e‑commerce creatives by synthesizing executable HTML/CSS code conditioned on product images, design requirements, and product information. It uses dual‑feedback reinforcement learning, combining rule‑based checks for text readability, product visibility, and layout validity with visual feedback from a vision‑language model that evaluates perceptual and commercial aspects. After fine‑tuning a large language model on 28,000 examples and applying dual‑feedback reinforcement learning, CommerceVibe achieves a weighted score of 94.0/100 on a 1,300‑case benchmark, outperforming both its SFT‑only counterpart and external models, and is validated by expert blind evaluations.
By Yajiao Xu, Jin Zhang, Jiangbo Ai, Tao Jiang, Mo Xu, Lina Huang, Chengfu Huo
arXiv:2610.20603v1 Announce Type: new
Abstract: We present CommerceGen-Studio, an end-to-end framework for generating commercial-grade main images for e-commerce Stock Keeping Units (SKUs). Our frame...
By Xiaoli Xu, Zhengtao Wu, Zhengze Xu, Tao Liu, Yongchao Du, Zuan Gao, Xingjian Wang, Hao Yan, Mengting Chen, Wei Li, Bo Zheng
arXiv:2606. 27608v1 Announce Type: cross Abstract: We present Qwen-Image-2.
By Yixian Xu, Kaiyuan Gao, Yuxiang Chen, Yilei Chen, Zecheng Tang, Zihao Liu, Zikai Zhou, Deqing Li, Hao Meng, Kuan Cao, Jiahao Li, Jie Zhang, Liang Peng, Lihan Jiang, Ningyuan Tang, Shengming Yin, Tianhe Wu, Xiaoyue Chen, Yan Shu, Yanran Zhang, Yi Wang, Yu Wu, Yujia Wu, Zekai Zhang, Zhendong Wang, Xiao Xu, Kun Yan, Chenfei Wu
The paper introduces RC‑GRPO‑Editing, a region‑constrained Group Relative Policy Optimization framework for flow‑based image editing. It localizes exploration by decoupling initial noise perturbations to reduce background‑induced reward variance and adds an attention concentration reward to keep cross‑attention focused on the intended editing region. Experiments on CompBench demonstrate consistent gains in instruction adherence within the editing region while better preserving non‑target content.
By Zhuohan Ouyang, Zhe Qian, Wenhuo Cui, Chaoqun Wang
KwaiMind is a commercial image editing system that combines general editing capabilities with e-commerce specialization. It uses an agent-based data engine with 1.8 million editing pairs and a multimodal diffusion transformer trained through pre‑training, fine‑tuning, preference optimization, and online reinforcement learning. The system is guided by a vision‑language judge and specialized rewards for click‑through rate, text rendering, and product consistency, and it achieves top scores on ImgEdit, GEdit, REDEdit, and the new Ecom‑Bench, while improving predicted and actual CTR in offline and online experiments.
By Junlong Wu, Zijun Li, Yuting Hu, Jia Sun, Pengcheng Wei, Yimin Zhou, Honglie Wang, Huaiqing Wang, Dewen Fan, Fei Zuo, Haixuan Gao, Lihui Peng, Tingxuan She, Yuqing Li, Boheng Zhang, Fan Yang, Wenwu Ou
arXiv:2606. 19103v1 Announce Type: cross Abstract: Recent advances in instruction-based image editing have enabled models to perform complex visual edits from natural language instructions.
By Mukund Khanna, Raj Singh Yadav, Kunal Singh
arXiv:2604.13491v4 Announce Type: replace
Abstract: With the rapid progress of Multimodal Large Language Models (MLLMs), unified MLLMs that jointly perform image understanding and generation have adv...
By Yongjin Kim, Yoonjin Oh, Yerin Kim, Hyomin Kim, Jeeyoung Yun, Yujung Heo, Minjun Kim, Sungwoong Kim
The paper introduces Objective-aware Trajectory Credit Assignment (OTCA), a framework that refines reinforcement learning for diffusion-based visual generation. OTCA decomposes credit across denoising steps and allocates multiple reward signals adaptively, addressing the coarse, uniform reward assignment of existing GRPO pipelines. Experiments demonstrate that OTCA consistently enhances image and video generation quality across various metrics.
By Rui Li, Ke Hao, Yuanzhi Liang, Haibin Huang, Chi Zhang, Yun Gu, Xuelong Li
Recent breakthroughs in instruction-based image editing have captured significant attention, as models are now capable of handling real-world editing demands with the practicality required by everyday users. However, editing models trained primarily for single-turn edits often break down in multi-turn editing--the natural interactive setting where a user iteratively refines an image based on the model's own previous outputs.
SCOPE introduces a reinforcement learning approach for text‑to‑image prompt engineering that respects semantic spans such as objects, counts, attributes, and relations. By pooling policy log‑probability shifts within each semantic span, the method assigns a shared coefficient to token losses while using a single advantage per completion, eliminating the need for separate span rewards or extra image renders. Experiments on Qwen‑Image, SD3, and FLUX.1‑dev show average relative gains of 9.48% on GeneVal and 7.62% on T2I‑CompBench compared to vanilla GRPO, with ablation studies confirming the benefit of semantic boundaries and pooling.
By Yufei Jiao, Jinfa Huang, Zeyue Xue, Tianyu Xie, Yuexiao Ma, Rongrong Ji, Xiawu Zheng, Jiebo Luo