The paper introduces Evolving Creatives with Clicks (ECC), a method that refines e-commerce advertising images by selectively editing attributes that negatively impact click‑through rate (CTR) while preserving beneficial ones. ECC identifies 28 CTR‑correlated attributes using ANOVA and Random Forest regression, then instruction‑tunes a prompt model to generate attribute‑specific editing suggestions, further refined with real click preferences. Consistent Preference Optimization (CPO) is added to enforce consistency across semantically equivalent suggestions, reducing overfitting and improving generalization, leading to significant CTR gains over state‑of‑the‑art models.
By Xu Zhang, Haohan Wang, Zheng Zhang, Yingjie Xia, Wei Feng, Honghe Zhu, Jingjing Lv, Changping Peng, Xuheng Qin, Zehua Zhang, Zheng Luo, Qicheng Li
We present CommerceGen-Studio, an end-to-end framework for generating commercial-grade main images for e-commerce Stock Keeping Units (SKUs). Our framework is organized along a three-stage pipeline of...
CommerceVibe is a system that generates e‑commerce creatives by synthesizing executable HTML/CSS code conditioned on product images, design requirements, and product information. It uses dual‑feedback reinforcement learning, combining rule‑based checks for text readability, product visibility, and layout validity with visual feedback from a vision‑language model that evaluates perceptual and commercial aspects. After fine‑tuning a large language model on 28,000 examples and applying dual‑feedback reinforcement learning, CommerceVibe achieves a weighted score of 94.0/100 on a 1,300‑case benchmark, outperforming both its SFT‑only counterpart and external models, and is validated by expert blind evaluations.
By Yajiao Xu, Jin Zhang, Jiangbo Ai, Tao Jiang, Mo Xu, Lina Huang, Chengfu Huo
arXiv:2610.20603v1 Announce Type: new
Abstract: We present CommerceGen-Studio, an end-to-end framework for generating commercial-grade main images for e-commerce Stock Keeping Units (SKUs). Our frame...
By Xiaoli Xu, Zhengtao Wu, Zhengze Xu, Tao Liu, Yongchao Du, Zuan Gao, Xingjian Wang, Hao Yan, Mengting Chen, Wei Li, Bo Zheng
arXiv:2606. 27608v1 Announce Type: cross Abstract: We present Qwen-Image-2.
By Yixian Xu, Kaiyuan Gao, Yuxiang Chen, Yilei Chen, Zecheng Tang, Zihao Liu, Zikai Zhou, Deqing Li, Hao Meng, Kuan Cao, Jiahao Li, Jie Zhang, Liang Peng, Lihan Jiang, Ningyuan Tang, Shengming Yin, Tianhe Wu, Xiaoyue Chen, Yan Shu, Yanran Zhang, Yi Wang, Yu Wu, Yujia Wu, Zekai Zhang, Zhendong Wang, Xiao Xu, Kun Yan, Chenfei Wu
The paper introduces RC‑GRPO‑Editing, a region‑constrained Group Relative Policy Optimization framework for flow‑based image editing. It localizes exploration by decoupling initial noise perturbations to reduce background‑induced reward variance and adds an attention concentration reward to keep cross‑attention focused on the intended editing region. Experiments on CompBench demonstrate consistent gains in instruction adherence within the editing region while better preserving non‑target content.
By Zhuohan Ouyang, Zhe Qian, Wenhuo Cui, Chaoqun Wang