The study evaluates whether large language models (LLMs) used as synthetic personas can predict real audience responses to marketing copy. Using thousands of headline A/B tests from the Upworthy Research Archive, the authors compare a ten-persona panel grounded in real audience demographics to a no-persona zero‑shot baseline that asks the model for a typical reader’s click likelihood. Results show that the no‑persona baseline outperforms the persona‑based approach, with higher predictive validity and top‑1 accuracy, indicating that forcing the model to role‑play specific personas introduces bias and noise.
By Alexandre Cristov\~ao Maiorano
arXiv:2608. 14606v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic survey respondents, but existing evaluations ask whether answers look plausible at the individual level.
By Mantas Lukauskas, Viktorija \v{S}arkauskait\.e
arXiv:2610.03998v2 Announce Type: replace
Abstract: Large language models (LLMs) are increasingly used as synthetic personas representing survey respondents. Their validity as substitutes for particu...
By Khashayar Pourtaheri, Ahmad Zareei
arXiv:2609.13148v1 Announce Type: cross
Abstract: Large language models are increasingly deployed as synthetic consumer panels, promising $97\%$ cost reductions over traditional surveys. Yet aggregat...
By Robson Tigre, Hugo Gobato Souto
arXiv:2607. 26348v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic users, stand-ins for human respondents whose simulated answers feed product, policy, and market decisions.
By Zihan Chen, Di Zhu, Lei Nico Zheng
The paper introduces a three-tier persona vector for user simulation in evaluating LLM agents, comprising 23 dimensions across demographics, behavioral traits, and emotional states, plus a query-complexity overlay. It demonstrates that these nuanced personas generate diverse, scenario-reactive conversations, leading to significant variations in agent goal achievement and compliance across different contexts. The model’s design allows for reproducible, auditable user behavior patterns without relying on learned covariance matrices.
By Rahul Khedar, Eshita, Sneha Teja Sree Reddy Thondapu, Mayank Malhotra, Arup Kumar Das, Jitesh Chandra Mishra, Arun Menon, Avinash Karn, Mouli V