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A Dual-Process Perspective on Nudge Susceptibility in LLM-Based GUI Agents

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The paper examines how large language model (LLM) based graphical user interface (GUI) agents respond to digital nudges. Using a randomized online shopping experiment with 3,600 agents across six frontier models, it finds that agents are vulnerable to both automatic and reflective nudges. The study shows that the agents’ reasoning configuration moderates these effects in opposite directions—reducing susceptibility to automatic nudges while increasing it to reflective social influence nudges—and that this redirection is systematically linked to model scale.

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arXiv AI
Sep 18

A Dual-Process Perspective on Nudge Susceptibility in LLM-Based GUI Agents

The study examines how large language model (LLM)–based graphical user interface (GUI) agents respond to digital nudges. Using Dual‑Process Theory, researchers tested 3,600 agents across six frontier models in an online shopping experiment and found that the agents were susceptible to both automatic (Type 1) and reflective (Type 2) nudges. The agents’ reasoning configuration moderated these effects in opposite directions: extensive reasoning reduced susceptibility to automatic default nudges but increased susceptibility to reflective social‑influence nudges, with the effect systematically varying by model scale.

By Haya Halimeh, Sascha Kaltenpoth, Kevin B\"osch, Oliver M\"uller
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