Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints. This problem is complicated by high-frequency interactions, delayed feedback, and non-Markovian user dynamics such as fatigue, which limit the effectiveness of existing uplift modeling and constrained reinforcement learning approaches.
arXiv:2602. 08261v2 Announce Type: replace Abstract: Auto-bidding systems strive to maximize marketing value while maintaining high compliance with efficiency constraints, such as Target Cost-Per-Action (CPA).
By Binglin Wu, Yingyi Zhang, Xianneng Li, Ruyue Deng, Chuan Yue, Weiru Zhang, Xiaoyi Zeng
arXiv:2608. 10182v1 Announce Type: cross Abstract: Large-scale targeting and recommendation systems are typically built around predictive scores fed into heuristic or local allocation.
By Changshuai Wei, John Bencina, Phuc Nguyen, Andre Assuncao Silva T Ribeiro, Benjamin Zelditch
arXiv:2606. 19476v1 Announce Type: cross Abstract: Effective machine learning depends not only on how we model data, but also on what data we choose to collect.
By Eric Elmoznino, Sangnie Bhardwaj, Johannes von Oswald, Rajai Nasser, Blaise Ag\"uera y Arcas, Jo\~ao Sacramento, Rif A. Saurous, Guillaume Lajoie
arXiv:2607. 03903v1 Announce Type: new Abstract: Multi-task offline safe reinforcement learning (RL) promises to learn a shared optimal safe policy from offline data across multiple tasks.
By Jiayi Guan, Tianle Zhang, Li Shen, Ruiqi Zhang, Ao Zhou, Lusong Li, Guai Chen, Mengjie Li, Alois Knoll, Xiaodong He, Changjun Jiang
Effective machine learning depends not only on how we model data, but also on what data we choose to collect. While large sequence models have revolutionized data modeling, the problem of automated data selection, or "intrinsic curiosity", remains a significant challenge.
arXiv:2506. 13702v4 Announce Type: replace-cross Abstract: Single-trajectory preference optimization methods learn from datasets of ((prompt, response, reward)) tuples, offering a practical alternative to pairwise preference learning by directly leveraging scalar feedback.
By Bilal Faye, Hanane Azzag, Mustapha Lebbah
arXiv:2605. 13217v1 Announce Type: cross Abstract: Reinforcement learning has become a powerful paradigm for post-training large language model agents, yet credit assignment in multi-turn environments remains a challenge.
By Siyuan Zhu, Chao Yu, Rongxin Yang, Zongkai Liu, Jinjun Hu, Qiwen Chen, Yibo Zhang
arXiv:2607. 17281v1 Announce Type: cross Abstract: Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals.
By Yuejia Dou, Hesong Wang, Xinyu Zhang, Tianyu Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Qi Qi
arXiv:2608. 09217v1 Announce Type: cross Abstract: Reinforcement learning (RL) has become a central post-training paradigm for eliciting reasoning capabilities in large language models, yet uniform task sampling allocates compute without regard to differences in how tasks respond to optimization.
By Ting Zhou, Zhenqing Ling, Daoyuan Chen, Qianli Shen, Yilun Huang, Ying Shen, Yaliang Li
arXiv:2509. 15927v5 Announce Type: replace-cross Abstract: Auto-bidding is a critical tool for advertisers to improve advertising performance.
By Zhiyu Mou, Yiqin Lv, Miao Xu, Qi Wang, Yixiu Mao, Jinghao Chen, Qichen Ye, Chao Li, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng
arXiv:2606. 15197v1 Announce Type: cross Abstract: Optimization modeling is inherently hierarchical, requiring a precise sequence of symbolic commitments.
By Jiajun Li, Yu Ding, Shisi Guan, Ran Hou, Wanyuan Wang