arXiv AI

Enhancing Generative Auto-bidding with Offline Reward Evaluation and Policy Search

arXiv:2509. 15927v5 Announce Type: replace-cross Abstract: Auto-bidding is a critical tool for advertisers to improve advertising performance.

arXiv AI

1d ago

Q-Regularized Generative Auto-Bidding: From Suboptimal Trajectories to Optimal Policies

arXiv:2601. 02754v3 Announce Type: replace-cross Abstract: With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments.

By Mingming Zhang, Na Li, Zhuang Feiqing, Hongyang Zheng, Jiangbing Zhou, Wang Wuyin, Sheng-jie Sun, XiaoWei Chen, Junxiong Zhu, Lixin Zou, Chenliang Li

llms reinforcement-learning benchmarks

arXiv AI

Jul 21

AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization

arXiv:2607. 17281v1 Announce Type: cross Abstract: Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals.

By Yuejia Dou, Hesong Wang, Xinyu Zhang, Tianyu Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Qi Qi

llms agents efficiency safety

arXiv Machine Learning

Jul 22

JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing

arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.

By Linghui Meng, Chun Gan, Shengsheng Niu, Chengcheng Zhang, Chenchen Li, Chuan Yang, Yi Mao, Xin Zhu, Jie He, Zhangang Lin, Ching Law

reinforcement-learning benchmarks safety

arXiv Machine Learning

Jun 15

DRIVE: Distributional and Retrieval-Augmented Bidding with Value Evaluation

arXiv:2606. 14192v1 Announce Type: new Abstract: Auto-bidding is a core component of real-time advertising systems, where decisions must optimize long-term performance under budget and cost constraints, while online exploration is prohibitively risky.

By Miduo Cui, Haochen Wang, Shangqin Mao, Xun Yang, Qianlong Xie, Xingxing Wang, Xuri Ge, Ying Zhou, Zhiwei Xu

llms rag reinforcement-learning benchmarks

arXiv AI

Jul 29

HOBA: Hierarchical On-Policy Bidding Agents for Adaptive Online Advertising

arXiv:2607. 24779v1 Announce Type: new Abstract: Online advertising bidding systems typically deploy multiple offline-trained expert models (e.

By Ji Wu, Yunshan Peng, Wentao Bai, Yunke Bai, Wenzheng Shu, Jinan Pang, Yanxiang Zeng, Xialong Liu

llms agents reinforcement-learning benchmarks safety

arXiv Machine Learning

Jun 30

A3M: Adaptive, Adversarial and Multi-Objective Learning for Strategic Bidding in Repeated Auctions

arXiv:2606. 28943v1 Announce Type: cross Abstract: Learning to bid in repeated multi-unit auctions with bandit feedback poses a fundamental challenge.

By Junhan Li, Yuxin Zhang, Haoran Wang, Minghao Chen

reinforcement-learning benchmarks safety

arXiv Machine Learning

Jul 31

PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective

arXiv:2607. 27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them.

By Shengtian Yang, Yewen Li, Peng Jiang, Zhiyi Lyu, Bo An, Peng Jiang, Qingpeng Cai, Lei Feng

reinforcement-learning benchmarks

arXiv Machine Learning

1d ago

PRO-Bid: Pareto-Prioritized Regret Optimization for Constraint-Aware Generative Auto-Bidding

arXiv:2602. 08261v2 Announce Type: replace Abstract: Auto-bidding systems strive to maximize marketing value while maintaining high compliance with efficiency constraints, such as Target Cost-Per-Action (CPA).

By Binglin Wu, Yingyi Zhang, Xianneng Li, Ruyue Deng, Chuan Yue, Weiru Zhang, Xiaoyi Zeng

llms benchmarks

arXiv Machine Learning

Jul 2

Generative Refinement for Low-Budget Black-Box Optimization

arXiv:2607. 00691v1 Announce Type: new Abstract: Black-box optimization is a fundamental science and engineering tool that makes it possible to optimize objectives without gradient information.

By Edouard R. Dufour, Pascal Fua

arXiv Machine Learning

Jul 20

Dichotomous Diffusion Policy Optimization

arXiv:2601. 00898v3 Announce Type: replace Abstract: Diffusion-based policies have gained growing popularity in solving a wide range of decision-making tasks due to their superior expressiveness and controllable generation during inference.

By Ruiming Liang, Yinan Zheng, Kexin Zheng, Tianyi Tan, Jianxiong Li, Liyuan Mao, Zhihao Wang, Guang Chen, Hangjun Ye, Jingjing Liu, Jinqiao Wang, Xianyuan Zhan

agents diffusion reinforcement-learning robotics multimodal benchmarks

arXiv Machine Learning

1d ago

Learning to Bid with Unknown Private Values in Budget-Constrained First-Price Auctions

arXiv:2605. 09448v2 Announce Type: replace Abstract: We study the operational problem of automated bidding in repeated first-price auctions under budget and return-on-spend (RoS) constraints.

By Zihao Hu, Yuxiao Wen, Yuan Yao, Jiheng Zhang, Zhengyuan Zhou

arXiv AI

Aug 6

Generative Optimization for Incentivized Advertising with Global Level Constraints

arXiv:2608. 04421v1 Announce Type: cross Abstract: Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints.

By Gege Chen, Ning Luo, Hao Jiang, Da Li, Wenzheng Shu, Teng Sha, Yanxiang Zeng, Wenxin Tai, Fan Zhou, Xialong Liu

reinforcement-learning

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