arXiv AI By Jinqi Wu, Sishuo Chen, Zhangming Chan, Yong Bai, Lei Zhang, Sheng Chen, Chenghuan Hou, Xiang-Rong Sheng, Han Zhu, Jian Xu, Bo Zheng, Chaoyou Fu

MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms

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arXiv:2603. 02184v2 Announce Type: replace-cross Abstract: Multi-attribution learning (MAL), which enhances model performance by learning from conversion labels yielded by multiple attribution mechanisms, has emerged as a promising learning paradigm for conversion rate (CVR) prediction.

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