arXiv AI

Attribute Inference from Interactive Targeted Ads

arXiv:2606. 15209v1 Announce Type: new Abstract: Targeted advertising systems can pair audiences selected by advertisers with ad units that expose visible user actions.

arXiv Machine Learning
Aug 12

MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction

arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.

By Shiwen Shen, Xiru Huang, Liang Luo, Jianbo Sun, He Lyu, Zihang Fu, Ivonne Xu, Zhizhuo Li, Zhengyu Zhang, Pei-Ju Sung, Yunmiao Wang, Zixuan Wang, Zhengli Zhao, Qiang Jin, Mike Jermann, Mingda Li, Yang Xiao, Bhavana Challa, Brooke Bian, Yang Li, Ashish Chamoli, Bibek Bhusal, Danning Di, Yuan Jin, Meet Raval, Zhiwen Chen, Boyao Sun, Shuguang Wang, Yunlong He, Yantao Yao, Sagar Chordia, Wenlin Chen, Santanu Kolay, Qin Huang, Ellie Wen
arXiv AI
Jul 24

Benchmarking the Personalization Capabilities of Large Language Models

arXiv:2607. 20471v1 Announce Type: new Abstract: Personalization, the act of varying a message to induce action from a specific receiver while keeping sender, channel, and time fixed, has a long tradition in psychology and marketing as a two-party problem in which sender and receiver have independent objectives.

By Ashutosh Srivastava, Siddharth Yedlapati, Vinay Aggarwal, Yaman Kumar Singla, Shashwat Dixit, Jitendra Ajmera, Balaji Krishnamurthy
arXiv Machine Learning
Jun 2

Causal Evaluation of Membership Inference Attacks

arXiv:2602. 02819v4 Announce Type: replace Abstract: Membership Inference Attacks (MIAs) aim to distinguish training points (members) from unseen data (non-members), and are widely used to quantify memorization and assess privacy risks.

By Mathieu Even, Cl\'ement Berenfeld, Linus Bleistein, Tudor Cebere, Julie Josse, Aur\'elien Bellet
arXiv Machine Learning
Aug 5

DP-MemView: A Memory Interface for Attribute-Level Transcript Privacy in Long-Term LLM Agents

arXiv:2608. 03130v1 Announce Type: cross Abstract: Long-term memory enables persistent personalization in LLM agents, but repeated memory-conditioned responses can cumulatively reveal protected attributes even when they are never stated explicitly.

By Jong Wook Kim, Byoungjae Min, Kennedy Edemacu, Yoonhyuk Choi, Sae-Hong Cho, Beakcheol Jang
arXiv Machine Learning
Jun 30

Synthetic Interaction Data for Scalable Personalization in Large Language Models

arXiv:2602. 12394v2 Announce Type: replace Abstract: Personalized prompting offers large opportunities for deploying large language models (LLMs) to diverse users, yet existing prompt optimization methods primarily focus on task-level optimization while largely overlooking user-specific preferences and latent constraints of individual users.

By Yuchen Ma, Yue Huang, Wenjie Wang, Xiaonan Luo, Xiangliang Zhang, Stefan Feuerriegel