MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
arXiv:2606. 15209v1 Announce Type: new Abstract: Targeted advertising systems can pair audiences selected by advertisers with ad units that expose visible user actions.
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
arXiv:2601. 17360v2 Announce Type: replace-cross Abstract: An adversary observing a model's released prediction can infer sensitive attributes of the queried input, or even reconstruct representatives of the model's training data.
arXiv:2606. 16952v1 Announce Type: cross Abstract: The rapid adoption of generative AI and Large Language Models (LLMs) has spurred interest in synthetic data as a privacy-preserving alternative to sensitive real-world datasets.
arXiv:2607. 20471v1 Announce Type: new Abstract: Personalization, the act of varying a message to induce action from a specific receiver while keeping sender, channel, and time fixed, has a long tradition in psychology and marketing as a two-party problem in which sender and receiver have independent objectives.
arXiv:2606. 16952v2 Announce Type: replace-cross Abstract: The rapid adoption of generative AI and Large Language Models (LLMs) has spurred interest in synthetic data as a privacy-preserving alternative to sensitive real-world datasets.
arXiv:2608. 13833v1 Announce Type: cross Abstract: Conversational advertising aims to deliver useful ads within multi-turn assistant interactions.
arXiv:2602. 02819v4 Announce Type: replace Abstract: Membership Inference Attacks (MIAs) aim to distinguish training points (members) from unseen data (non-members), and are widely used to quantify memorization and assess privacy risks.
arXiv:2606. 05004v1 Announce Type: cross Abstract: With the widespread deployment of public large language models (LLMs) such as ChatGPT, protecting user prompt privacy has become an increasingly critical issue.
arXiv:2608. 03130v1 Announce Type: cross Abstract: Long-term memory enables persistent personalization in LLM agents, but repeated memory-conditioned responses can cumulatively reveal protected attributes even when they are never stated explicitly.
arXiv:2602. 12394v2 Announce Type: replace Abstract: Personalized prompting offers large opportunities for deploying large language models (LLMs) to diverse users, yet existing prompt optimization methods primarily focus on task-level optimization while largely overlooking user-specific preferences and latent constraints of individual users.
arXiv:2608. 00566v1 Announce Type: new Abstract: Post-hoc model explainers such as LIME, SHAP, and Integrated Gradients are widely deployed to audit models in high-stakes sensitive domains, including finance, healthcare, and social welfare.
arXiv:2606. 30932v1 Announce Type: new Abstract: Two-sided marketplaces connect distinct user groups whose interests often conflict -- improving outcomes on one side could degrade the other side's experience.