The paper introduces the Persuasion Index (PI), a taxonomy of 15 persuasion dimensions grounded in psychological and communication theories, implemented with 55 lexicon- and rule-based sub-features. PI is modular, allowing individual detectors to be swapped while preserving its theoretical framework. Evaluations on four English argumentative datasets show that PI provides a shared, lightweight feature space that captures meaningful predictive signals and reveals consistent dimension-level associations with persuasion outcomes, with variations across topics and stances.
arXiv:2610.09464v1 Announce Type: new Abstract: Political discourse often uses rhetorical and persuasive language to frame narratives, influence public opinion, and mobilize audiences. While Bangla n...
arXiv:2607. 10715v1 Announce Type: cross Abstract: Persuasion techniques are powerful rhetorical devices used to sway public opinion in a wide range of media.
arXiv:2606. 05330v1 Announce Type: cross Abstract: Large language models can shift human beliefs across high-stakes domains, but most persuasion studies rely on pre/post belief change.
The paper introduces “Persuasio”, a multi‑agent dialogue platform that uses a formal argumentation theory to adjudicate winners in free‑text debates. Using this system, the authors generated 192 debates on a UK political topic involving humans and large language models (LLMs), and evaluated 22 interlocutors through automated adjudication and 9,702 crowdsourced pairwise judgments across 1,386 annotation instances. The results show a consistent decoupling between subjective persuasiveness—where LLMs dominate—and formal argumentative strength—where humans remain competitive, with multi‑agent and retrieval‑augmented variants widening this gap.
The paper introduces a structured framework for claim-level discourse analysis in dense health narratives, addressing the limitations of existing topic- or sentiment-based representations. It identifies an average of 13.22 atomic claims per minute in social media health videos and proposes tuples that link each claim to thematic aspects, stance, and multidimensional pragmatic attributes. A benchmark of 1,191 manually annotated claims from 60 videos across four health domains is created, and experiments show that large language models perform well on thematic categorization and stance prediction but struggle with high-dimensional pragmatic profiling, indicating a need for task-specific inference strategies.
Enthymemes, arguments with unstated premises or conclusions, are pervasive in persuasive discourse, yet their annotation remains notoriously subjective. We present a resource of 1,482 tweets from politically controversial discourse, annotated by five annotators for the presence of enthymemes and their argument structure, designed to study label variation.
arXiv:2606.12186v2 Announce Type: replace Abstract: Enthymemes, arguments with unstated premises or conclusions, are pervasive in persuasive discourse, yet their annotation remains notoriously subjec...
ARGUS is a new agent-based framework for persuasive argument generation that incorporates a Theory-of-Mind Reasoner to model audience beliefs and values. It uses a component-aware planner to break arguments into subtopics, assign rhetorical functions (logos, pathos, ethos, kairos), and guide evidence retrieval during planning. A refinement module iteratively addresses multi-dimensional weaknesses, and evaluations on three benchmarks show ARGUS outperforming strong baselines and effectively shifting resistant audience stances.
arXiv:2610.20548v1 Announce Type: new Abstract: Understanding the social intelligence of large language models (LLMs) is increasingly important for applications involving human-AI interaction and mul...
The paper presents a theory-informed computational framework that converts cross-disciplinary theories of fake news into measurable features for automated detection and explanation. By reviewing theories from social sciences, psychology, economics, and more, the authors establish a broad theoretical foundation for computational modeling. Experiments on benchmark datasets demonstrate that theory-derived features are predictive, provide interpretable diagnostic signals, and that multi-feature models generally outperform individual features, though gains are modest.
The paper introduces UkrMeme, a dataset of 200 Ukrainian wartime memes annotated for persuasive techniques, and PTM-UA, a Ukrainian translation of a subset of the Propaganda 950 benchmark that retains the original visual content. The authors evaluate vision‑language models in a zero‑shot prompting setup across image, text, and multimodal inputs using hierarchical F1 metrics. They also compare Layer‑wise Relevance Propagation and model‑generated token attributions to analyze the semantic categories of evidence emphasized by each explanation method.
arXiv:2609.01188v1 Announce Type: new Abstract: Large Language Models (LLMs) are revolutionizing digital communication by powering conversational agents deployed across domains such as customer servi...