arXiv:2602. 09802v2 Announce Type: replace Abstract: As Large Language Models (LLMs) are increasingly deployed in applications such as travel assistance and purchasing support, they are often required to make subjective choices on behalf of users in settings where no objectively correct answer exists.
Human choice behavior, including route choice, exhibits systematic behavioral biases that deviate from the assumptions of full rationality. Cumulative prospect theory (CPT) has been widely recognized as an effective framework for characterizing such behavioral patterns.
arXiv:2607. 11632v1 Announce Type: new Abstract: Human choice behavior, including route choice, exhibits systematic behavioral biases that deviate from the assumptions of full rationality.
arXiv:2606. 22974v2 Announce Type: replace Abstract: Recent work on preference elicitation in large language models (LLMs) has demonstrated that, when given a series of choices between two outcomes, LLMs reveal a coherent, model-specific utility structure.
arXiv:2507.21790v3 Announce Type: replace-cross Abstract: Large Language Models (LLMs) are becoming widely used to support various workflows across different disciplines, yet their potential in discr...
The paper investigates whether large language models (LLMs) make decisions in ways that mirror human cognition. Using a new 140,000-trial product choice benchmark, the authors test 12 open‑source and commercial LLMs to see if their context sensitivity aligns with a cognitive economic theory that relies on problem categorization and attention allocation. While context prompts human‑like shifts in choice and problem categorization, it does not consistently reweight attention between features such as price and quality, and neither scaling nor chain‑of‑thought reasoning produces human‑like behavior. The findings indicate that LLM decision mechanisms differ from those of humans.
arXiv:2508. 08992v4 Announce Type: replace Abstract: Real-world decision-making often involves uncertainty expressed in linguistic rather than numerical terms, and Prospect Theory (PT) provides a classic framework for modeling human behavior under such uncertainty.
The study investigates how Large Language Models (LLMs) acting as surrogate consumers are influenced by marketing pricing cues such as just‑below pricing and promotional framing. Using a tool called "Tool‑Lab" to trace information acquisition, the researchers found that when no cost is imposed, pricing cues rarely mislead LLMs, but when acquisition costs are introduced under a vague goal prompt, LLMs tend to omit important diagnostic attributes and make suboptimal choices similar to human heuristics. The findings suggest that marketing heuristics in AI‑driven shopping are shaped more by storefront information architecture than by inherent LLM limitations.
PriceBench is a diagnostic benchmark that extracts price, quality, and brand preferences from large language models (LLMs) by analyzing their hotel booking choices. Using a logit choice model, the study evaluated 28 LLMs from eight providers across 3,600 booking tasks involving 179 New York City hotels. Results show that more capable LLMs exhibit stronger, more consistent preferences, while weaker models either lock onto a single position or show near-indifference, with significant variation in price sensitivity and price/quality trade-offs across providers.
The paper evaluates how Large Language Models generate preference distributions for air travel, restaurants, and consumer products. It finds that while each model produces self-coherent outcomes that stabilize quickly, there is significant disagreement across different model families and scales, with little consensus even on the most probable preferences. These discrepancies persist across various decoding strategies, temperature settings, and prompt variations, indicating that the model choice itself has a larger impact than prompt wording.
arXiv:2606. 18005v1 Announce Type: new Abstract: Large language models (LLMs) are increasingly deployed as autonomous agents that make consumption decisions on behalf of users.
arXiv:2604. 08525v2 Announce Type: replace Abstract: Large language models (LLMs) are trained to align with user preferences through methods like reinforcement learning.
A commercial incentive need not enter the final ranking algorithm to affect a shopping assistant's recommendation: it may instead influence which preference question the assistant asks. We make this d...