arXiv AI

Psychometric Comparability of LLM-Based Digital Twins

arXiv:2601. 14264v2 Announce Type: replace-cross Abstract: Large language models (LLMs) act as digital twins for human respondents, yet their psychometric comparability remains uncertain.

arXiv AI
Sep 15

Synthetic Data in Marketing Research: How to Evaluate and When to Trust

The paper discusses the use of synthetic data in marketing research, arguing that the key question is not whether synthetic respondents work, but when they do. It categorizes synthetic data into three types—ungrounded LLM responses, segment-level personas, and individual-level digital twins—and maps each to the decisions they can support. The authors also propose a taxonomy of accuracy measures, highlight the forgotten question problem, and introduce an ex‑ante answerability diagnostic based on R² to improve twin-human correlation.

By Oded Netzer, Rajan Sambandam
arXiv AI
Jun 4

Synthetic Personalities: How Well Can LLMs Mimic Individual Respondents Using Socio-Economic Microdata?

arXiv:2606. 04592v1 Announce Type: cross Abstract: LLM-based digital twins promise to scale and accelerate market research, but most published twins are either coarse persona bots conditioned on a few demographic questions or detailed individual-level twins built on purpose-collected surveys and interview transcripts.

By Leonard Kinzinger, Jochen Hartmann
arXiv AI
Jul 10

Persona Cartography: Charting Language Model Personality Traits in Weight Space

arXiv:2607. 07916v1 Announce Type: new Abstract: Large language models exhibit recurring behavioural patterns -- personas -- that shape generalisation and safety, but we lack reliable tools for decomposing, measuring, and controlling them.

By Luke Baines, Anton Gonzalvez Hawthorne, Mariia Koroliuk, Irakli Shalibashvili, Cl\'ement Dumas, Konstantinos Voudouris, David Demitri Africa
arXiv Computation and Language
Sep 22

Measuring Behavioural Signatures of Large Language Models through Psychometric Profiling

arXiv:2609.22934v1 Announce Type: new Abstract: Large language models (LLMs) increasingly mediate human decisions and communication, yet their behavioural regularities remain difficult to characteriz...

By Yu Sha, Junqi Tao, Dixin Zhou, Yansheng Tu, Mingyang Chen, Xiang Fan, Yang Liu, Mengquan Yang, Jie Lin, Jiahui Fu, Hua Zheng, Benwei Zhang, Zhou Kai
arXiv AI
Sep 25

AI-Moderated Interviews for Market Research and Digital Twins Calibration

AI‑moderated interviews are a scalable market‑research method that can match human moderation in depth, cover more themes, and recover more customer needs while keeping budgets constant. Participants, however, feel more emotionally engaged with live humans. Digital twins built from AI‑moderated data predict consumer responses better than demographics‑only personas, but the added richness does not improve quantitative predictions over static interviews, and prediction errors stem from differences in thinking styles and data‑distribution gaps.

By Yuting Deng, Jingxuan Liu, Olivier Toubia, Naman Jain