arXiv:2608.20344v1 Announce Type: new
Abstract: LLM-based "digital twins" aim to simulate how an individual would behavein new environments or respond to novel questions, given some representation of...
By Iris Ye, Tianze Deng, Ozan Candogan
arXiv:2609.07987v1 Announce Type: new
Abstract: LLM-based digital twins promise to reduce repeated human data collection by generating person- specific responses, yet existing evaluations provide lit...
By Steven Wang, Kyle Hunt, Shaojie Tang, Kenneth Joseph
The paper discusses the use of synthetic data in marketing research, arguing that the key question is not whether synthetic respondents work, but when they do. It categorizes synthetic data into three types—ungrounded LLM responses, segment-level personas, and individual-level digital twins—and maps each to the decisions they can support. The authors also propose a taxonomy of accuracy measures, highlight the forgotten question problem, and introduce an ex‑ante answerability diagnostic based on R² to improve twin-human correlation.
By Oded Netzer, Rajan Sambandam
arXiv:2606. 04592v1 Announce Type: cross Abstract: LLM-based digital twins promise to scale and accelerate market research, but most published twins are either coarse persona bots conditioned on a few demographic questions or detailed individual-level twins built on purpose-collected surveys and interview transcripts.
By Leonard Kinzinger, Jochen Hartmann
arXiv:2607. 07916v1 Announce Type: new Abstract: Large language models exhibit recurring behavioural patterns -- personas -- that shape generalisation and safety, but we lack reliable tools for decomposing, measuring, and controlling them.
By Luke Baines, Anton Gonzalvez Hawthorne, Mariia Koroliuk, Irakli Shalibashvili, Cl\'ement Dumas, Konstantinos Voudouris, David Demitri Africa
arXiv:2609.22934v1 Announce Type: new
Abstract: Large language models (LLMs) increasingly mediate human decisions and communication, yet their behavioural regularities remain difficult to characteriz...
By Yu Sha, Junqi Tao, Dixin Zhou, Yansheng Tu, Mingyang Chen, Xiang Fan, Yang Liu, Mengquan Yang, Jie Lin, Jiahui Fu, Hua Zheng, Benwei Zhang, Zhou Kai
arXiv:2607. 24999v1 Announce Type: cross Abstract: LLM cognitive scores are increasingly summarized as per-ability profiles whose dimensions should converge across tasks, respond selectively to matched interventions, and generalize beyond the models used to define them.
By Dengzhe Hou, Lingyu Jiang, Fangzhou Lin, Kazunori D Yamada
arXiv:2606. 27334v1 Announce Type: new Abstract: Digital twins have emerged as a promising paradigm for personalized healthcare, enabling modeling of individual behavior and health trajectories.
By Mohammad Mehdi Hosseini, Mohammad H. Mahoor, Hiroko H. Dodge
arXiv:2606. 20205v1 Announce Type: new Abstract: Psychological instruments designed for humans are increasingly used to assign large language models (LLMs) stable psychological profiles that affect their usability, safety assessment, and use as proxies for human participants in research.
By Jelena Meyer, David Garcia, Dirk U. Wulff
AI‑moderated interviews are a scalable market‑research method that can match human moderation in depth, cover more themes, and recover more customer needs while keeping budgets constant. Participants, however, feel more emotionally engaged with live humans. Digital twins built from AI‑moderated data predict consumer responses better than demographics‑only personas, but the added richness does not improve quantitative predictions over static interviews, and prediction errors stem from differences in thinking styles and data‑distribution gaps.
By Yuting Deng, Jingxuan Liu, Olivier Toubia, Naman Jain
Emergent misalignment (EM) is the phenomenon where fine-tuning a language model on a narrow task leads to harmful behavior in unrelated domains. A leading mechanistic account attributes EM to persona features: latent directions acquired during pre-training that misaligned fine-tuning amplifies.
arXiv:2608.11025v2 Announce Type: replace
Abstract: Emergent misalignment (EM) is the phenomenon where fine-tuning a language model on a narrow task leads to harmful behavior in unrelated domains. A...
By Clemens Vetter, David Kacz\'er, Lucie Flek, Florian Mai