When Can LLM Digital Twins Reduce Human Measurement? From Behavioral Fidelity to Statistical Substitutability
Read the original on arXiv AI →The Flow has not summarised this story yet — read it at arXiv AI.
The Flow has not summarised this story yet — read it at arXiv AI.
The paper discusses the use of synthetic data in marketing research, arguing that the key question is not whether synthetic respondents work, but when they do. It categorizes synthetic data into three types—ungrounded LLM responses, segment-level personas, and individual-level digital twins—and maps each to the decisions they can support. The authors also propose a taxonomy of accuracy measures, highlight the forgotten question problem, and introduce an ex‑ante answerability diagnostic based on R² to improve twin-human correlation.
arXiv:2607. 18164v1 Announce Type: cross Abstract: Digital Twins rely on surrogate models to mirror physical systems in real time, yet these models can degrade as operating conditions evolve, a phenomenon known as concept drift.
arXiv:2608.20344v1 Announce Type: new Abstract: LLM-based "digital twins" aim to simulate how an individual would behavein new environments or respond to novel questions, given some representation of...
arXiv:2606. 04592v1 Announce Type: cross Abstract: LLM-based digital twins promise to scale and accelerate market research, but most published twins are either coarse persona bots conditioned on a few demographic questions or detailed individual-level twins built on purpose-collected surveys and interview transcripts.
arXiv:2601. 14264v2 Announce Type: replace-cross Abstract: Large language models (LLMs) act as digital twins for human respondents, yet their psychometric comparability remains uncertain.
arXiv:2301. 07210v5 Announce Type: replace-cross Abstract: Digital twins are simulation-based models designed to predict how a real-world process will evolve in response to interventions.