How Chime is redefining marketing through AI

The five AI value models driving business reinvention

Five AI value models show how leaders can sequence AI from workforce fluency to process reinvention and build durable business advantage.

From assistance to execution: How enterprises put AI to work

OpenAI research reveals how enterprises are adopting agentic AI, using ChatGPT and Codex, and how frontier firms are pulling ahead in AI adoption.

How to manage AI investments in the agentic era

Learn how enterprises can manage AI investments in the agentic era by measuring useful work per dollar, improving efficiency, and scaling high-value workflows.

Model ML is helping financial firms rebuild with AI from the ground up

As part of our Executive Function series, Model ML CEO Chaz Englander discusses how AI-native infrastructure and autonomous agents are transforming financial services workflows.

Beyond LLMs: Why Scalable Enterprise AI Adoption Depends on Agent Logic

How Indeed uses AI to help evolve the job search

Indeed’s CRO Maggie Hulce shares how AI is transforming job search, recruiting, and talent acquisition for employers and job seekers.

Introducing the Adoption news channel

Practical insights and frameworks to turn AI progress into business advantage

Staying ahead in the age of AI

Discover how leaders can build AI-ready organizations using clear strategy, training, governance, and accelerated innovation.

AI powers Expedia’s marketing evolution

A conversation with Jochen Koedijk, Chief Marketing Officer of Expedia Group.

Inside Mirakl's agentic commerce vision

Mirakl is redefining commerce through AI agents and ChatGPT Enterprise—achieving faster documentation, smarter customer support, and building toward agent-native commerce with Mirakl Nexus.

Shopping by algorithm: How agentic AI deploys human heuristics as a surrogate consumer

The study investigates how Large Language Models (LLMs) acting as surrogate consumers are influenced by marketing pricing cues such as just‑below pricing and promotional framing. Using a tool called "Tool‑Lab" to trace information acquisition, the researchers found that when no cost is imposed, pricing cues rarely mislead LLMs, but when acquisition costs are introduced under a vague goal prompt, LLMs tend to omit important diagnostic attributes and make suboptimal choices similar to human heuristics. The findings suggest that marketing heuristics in AI‑driven shopping are shaped more by storefront information architecture than by inherent LLM limitations.

Choco automates food distribution with AI agents

How Choco used OpenAI APIs to streamline food distribution, boost productivity, and unlock growth—an in-depth customer story on real-world AI impact.