arXiv:2609.36614v1 Announce Type: new Abstract: A commercial incentive need not enter the final ranking algorithm to affect a shopping assistant's recommendation: it may instead influence which prefe...
arXiv:2604. 08525v2 Announce Type: replace Abstract: Large language models (LLMs) are trained to align with user preferences through methods like reinforcement learning.
The paper investigates how role assignment in large language model (LLM) recommenders influences sponsorship bias. By assigning the agent’s principal as either a traveler or a booking platform, the authors find that platform delegation reduces the penalty applied to sponsored listings and weakens consumer skepticism triggered by disclosure. The study also shows that stricter terminology and attribution to the platform widen the divergence in agent evaluations, indicating that current disclosure mandates are insufficient to protect consumers in AI-mediated commerce.
arXiv:2606. 17443v1 Announce Type: new Abstract: Large language models (LLMs) are becoming a major way for consumers to find products, but we do not yet understand how brands compete in this new channel.
The study investigates how Large Language Models (LLMs) acting as surrogate consumers are influenced by marketing pricing cues such as just‑below pricing and promotional framing. Using a tool called "Tool‑Lab" to trace information acquisition, the researchers found that when no cost is imposed, pricing cues rarely mislead LLMs, but when acquisition costs are introduced under a vague goal prompt, LLMs tend to omit important diagnostic attributes and make suboptimal choices similar to human heuristics. The findings suggest that marketing heuristics in AI‑driven shopping are shaped more by storefront information architecture than by inherent LLM limitations.
arXiv:2608. 08395v1 Announce Type: cross Abstract: Generative AI is shifting digital commerce from browsing toward agentic search, in which consumers delegate product discovery to AI agents.
arXiv:2606. 22974v2 Announce Type: replace Abstract: Recent work on preference elicitation in large language models (LLMs) has demonstrated that, when given a series of choices between two outcomes, LLMs reveal a coherent, model-specific utility structure.
arXiv:2601.19435v2 Announce Type: replace-cross Abstract: Sustainable monetization of large language models (LLMs) remains a critical open challenge. Traditional search advertising, which relies on s...
arXiv:2608. 11560v1 Announce Type: new Abstract: Personalizing marketing messages with contextual multi-armed bandits (CMABs) drives real business value, yet the objective that ultimately matters - a downstream conversion - is observed only weeks later, too late to drive online learning.
arXiv:2511. 22130v2 Announce Type: replace Abstract: To navigate ever-shifting real-world environments, agents must grapple with incomplete knowledge and adapt their strategies through experience.
CAVEAT is a new benchmark that tests computer‑use agents (CUAs) in nine online marketplace environments where platform incentives may steer agents away from user goals. The study finds that agents succeed in choosing user‑optimal products only 78.6% of the time in neutral settings, dropping to 17.3% when steering mechanisms are active. By diagnosing three failure points—priority distortion, premature narrowing of options, and early commitment—CAVEAT-Harness interventions raise user‑optimal purchasing success by 55.0%.
The paper presents a method for fine‑tuning a large language model (LLM) recommender to generate personalized, non‑harmful explanations for its recommendations. By training two LLM‑judge reward models and using constrained GRPO, the authors achieve a significant increase in the PASS rate for all three criteria, from 0.649 to 0.956 on their own judges and from 0.677 to 0.931 on an independent judge. The fine‑tuned model maintains its original recommendation performance, demonstrating that LLM‑based recommenders can be adapted to complex tasks without loss of effectiveness.