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Locating and Controlling Implicit Personalization in Large Language Models

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Large language models (LLMs) often shift their outputs in response to implicit demographic cues even when users never state a demographic identity. Previous work has documented this behavior, but the connection between these behavioral changes and the model's internal activations remains unclear.

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arXiv Computation and Language
Sep 1

Different Demographic Cues Yield Inconsistent Conclusions About LLM Personalization and Bias

The paper examines how large language models (LLMs) respond to different demographic cues—such as names—when users seek advice, focusing on race and gender in a U.S. context. It finds that using different cues for the same group leads to only partially overlapping changes in model responses, producing inconsistent conclusions about personalization and unstable bias metrics. The authors argue that LLMs react to linguistic signals tied to cues rather than to stable demographic categories, and they call for evaluations that use multiple cues and consider underlying mechanisms.

By Manuel Tonneau, Neil K. R. Sehgal, Niyati Malhotra, Sharif Kazemi, Victor Orozco-Olvera, Ana Mar\'ia Mu\~noz Boudet, Lakshmi Subramanian, Samuel P. Fraiberger, Sharath Chandra Guntuku, Valentin Hofmann