The study evaluates how well language‑model agents can simulate individual social media reactions by comparing predictions under different prompt conditions. Eight Serbian participants’ reactions to 68 posts were recorded, and four language models were asked to predict these reactions using prompts that varied in profile content and instruction style. The results show that prompts emphasizing attitudinal content and intuitive, immediate responses yield the highest fidelity, outperforming demographic backstories and a crowd baseline, and suggesting that such agents could act as general‑purpose simulated users.
By Ljubisa Bojic, Tijana Stanic, Joerg Matthes, Agariadne Dwinggo Samala, Bojana Dinic, Jue Wang
The study evaluates whether large language models (LLMs) used as synthetic personas can predict real audience responses to marketing copy. Using thousands of headline A/B tests from the Upworthy Research Archive, the authors compare a ten-persona panel grounded in real audience demographics to a no-persona zero‑shot baseline that asks the model for a typical reader’s click likelihood. Results show that the no‑persona baseline outperforms the persona‑based approach, with higher predictive validity and top‑1 accuracy, indicating that forcing the model to role‑play specific personas introduces bias and noise.
By Alexandre Cristov\~ao Maiorano
The paper examines whether fine‑tuning large language models (LLMs) with personality‑labelled data improves their ability to act as socially interactive agents. Two small open‑weight LLMs were fine‑tuned on a corpus of personality‑labelled social media posts and dialogues, and the resulting models were evaluated in various social interaction scenarios by independent LLM judges. The findings show that the fine‑tuned models do not outperform their baseline counterparts in role‑playing personalities, though they offer comparable text quality and increased linguistic diversity for the Qwen models; low inter‑rater agreement limits confidence in the results, suggesting future work should focus on training data quality and domain alignment.
By Tim Krabbe, Xiaodan Shi
arXiv:2411. 10109v3 Announce Type: replace Abstract: Machine learning can predict human behavior well when substantial structured data are available for well-defined outcomes.
By Joon Sung Park, Carolyn Q. Zou, Jonne Kamphorst, Niles Egan, Aaron Shaw, Benjamin Mako Hill, Carrie Cai, Meredith Ringel Morris, Percy Liang, Robb Willer, Michael S. Bernstein
arXiv:2608.29803v1 Announce Type: cross
Abstract: Large language models (LLMs) are increasingly deployed as proxies for human participants in social simulations, yet whether they update their beliefs...
By Lin Chen, Yitong Chen, Yong Li
arXiv:2607. 26348v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic users, stand-ins for human respondents whose simulated answers feed product, policy, and market decisions.
By Zihan Chen, Di Zhu, Lei Nico Zheng